New! BOOYAH Flash Point Jerkbait Product Details Experience next-level results using forward-facing sonar with the revolutionary BOOYAH® Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Point lure makes sight fishing on electronics easy and highly accurate with the signature head blade generating an exceptional live-sonar return. The blade also produces subtle flash and visibility to give bass an aiming point on the strike for reliable hooksets. The narrow profile with broad, rounded back and belly realistically imitates a herring or shad, while the highly responsive action offers an easy target to all kinds of gamefish. Etched scales and fins, matched with intricate painting, add another layer of convincing realism to this jerkbait's lifelike appearance. This BOOYAH jerkbait dives 4' to 6' when cast and suspends at a 40° nose-down angle when paused to imitate a dying baitfish. Give your rod tip a quick snap to impart quick, highly erratic movement. You can rely on this forward-facing-sonar lure to stay at the same water-column level whether darting or resting. The Flash Point jerkbait from BOOYAH features a weight-transfer system consisting of dense tungsten beads to bring long-distance targets well within your casting range. Revolutionary forward-facing-sonar jerkbait Generates an exceptional live-sonar return Etched scales and fins with intricate painting Dives 4' to 6' and remains at the same water level Suspends at a 40° nose-down angle Quick, highly erratic movement Weight-transfer system for castability

Read more less

Norman Deep Little N Crankbait Product Details Norman Lures'® amazingly productive Little N® and Deep Little N® crankbaits come in brilliant and dazzling Sunshine Gel-Coat finishes, for plenty of flash and reflection, and guaranteed never to wear off. Produces a tantalizing wiggle on its way down to the strike zone. Made in USA. Brilliant and dazzling Sunshine Gel-Coat finishes Plenty of flash and reflection Guaranteed never to wear off Produces a tantalizing wiggle

Read more less

Norman Middle N Crankbait Overview   A through and through fish catcher, the Norman Middle N Crankbait offers a bite-sized profile that is backed by a one of a kind acoustic and a wide wobbling action. Whether you’re targeting largemouth, smallmouth, or spotted bass, the Norman Middle N Crankbait is made using butyrate walls and a refined rattle system, which creates a universally appealing thud. Fitted with a precisely angled, round bill, the Norman Middle N Crankbait generates a wide, attention grabbing wobble and strike inducing deflections.Offered in a wide array of detailed paint jobs, the Norman Middle N Crankbait ensures that anglers have an effective color in all conditions, no matter the forage, water clarity, or time of year. Armed with two razor-sharp treble hooks, the Norman Middle N Crankbait delivers a combination of action, sound, and detail that has been putting bass in the livewell for decades.

Read more less

Overview Combining superior hooking power with outstanding strength, the Owner Jungle Wacky Weedless Hook delivers superior muscle that stands head and shoulders above other hooks. Fitted with a titanium wedguard for a truly weedless presentation, the Owner Jungle Wacky Weedless Hook is made using advanced zo-wire, which is 15% stronger by diameter than other high carbon steel hooks. Covered in a super slick silky gray finish for enhanced penetration, the Owner Jungle Wacky Weedless Hook delivers increased muscle and weedlessness that allows anglers to fish around thick cover confidently in search of big bass. 

Read more less

P-Line C21 Copolymer Fishing Line P-Line C21 Copolymer Fishing Line is engineered to deliver the perfect balance of strength, castability, and reliability. Constructed from two different types of premium nylon, C21 provides a softer, more manageable line that casts effortlessly while maintaining exceptional knot strength and durability. Whether you're fishing with spinning gear or baitcasting equipment, C21 offers smooth handling, reduced memory, and dependable performance that anglers can trust. Its versatile design makes it an excellent choice for bass fishing, crappie fishing, catfish fishing, and a wide variety of freshwater applications. From finesse presentations to power fishing techniques, P-Line C21 helps anglers make longer casts, tie stronger knots, and spend more time catching fish. Why Anglers Like It Excellent castability on spinning and baitcasting reels Superior knot strength for increased confidence Soft construction reduces line memory Versatile enough for multiple species and techniques Smooth handling improves overall fishing performance Proven reliability in a variety of freshwater conditions Features Made from two types of premium nylon Copolymer construction Soft, manageable line Superior knot strength Supreme castability Ideal for spinning and baitcasting gear Freshwater fishing performance Ideal For Bass Fishing Crappie Fishing Catfish Fishing Panfish Fishing River Fishing Pond Fishing Spinning Reels Baitcasting Reels

Read more less

P-Line CX Premium Fluorocarbon Coated Fishing Line Product Description P-Line CX Premium Fluorocarbon Coated Fishing Line combines the best characteristics of copolymer and fluorocarbon technologies to create one of the most versatile fishing lines available today. Designed for anglers who demand exceptional castability, low memory, and increased sensitivity, CX Premium delivers reliable performance on both spinning and baitcasting setups. Its advanced fluorocarbon-silicone coating virtually eliminates water absorption, helping maintain consistent performance in cold water and changing weather conditions. The low-memory, limp construction reduces line twist and improves handling, while up to 30% less stretch than many traditional monofilament lines provides better sensitivity and quicker hooksets. Whether you're targeting bass, walleye, crappie, trout, or other freshwater species, P-Line CX Premium offers the strength, durability, and performance needed to fish with confidence. Why Anglers Like It Low memory reduces line twist and improves reel performance Casts farther on both spinning and baitcasting reels Enhanced sensitivity helps detect subtle bites Reduced stretch improves hook-setting power Fluorocarbon coating improves abrasion resistance Performs consistently in cold water conditions Excellent all-around freshwater fishing line Features Combines copolymer and fluorocarbon technologies Low memory and improved limpness Fluorocarbon-silicone coating reduces water absorption Up to 30% less stretch than average fishing lines Increased bite detection and sensitivity Improved casting distance Suitable for spinning and baitcasting reels 300-yard spool Ideal For Bass Fishing Crappie Fishing Walleye Fishing Trout Fishing River Fishing Lake Fishing Spinning Reels Baitcasting Reels Finesse Fishing Freshwater Fishing

Read more less

Product Details Featuring a holographic laser tape, the P-Line® Laser Minnow Jig delivers incredible realism with tons of flash. This freshwater and saltwater jig boasts an oblong shape with sharp cuts on the sides to deliver an erratic action that's perfect for triggering strikes from a variety of fish. Holographic laser tape delivers realism Works in saltwater and freshwater Oblong shape and sharp cuts create erratic action Catches everything from bass to halibut

Read more less

P-Line Needle Nose Pliers The P-Line Needle Nose Pliers are a dependable fishing tool designed for anglers who want reliable performance without overspending. Built from drop forged high carbon steel, these pliers are ideal for hook removal, rigging adjustments, cutting line, and everyday tackle work on the water or at the dock. Designed with precision jaws and a positive grip, these fishing pliers provide excellent control when handling hooks, split shot, leaders, and terminal tackle. The hardened and tempered construction delivers durability for freshwater and light saltwater use, while the fully polished finish helps resist wear and corrosion. Whether you are targeting bass, crappie, catfish, panfish, or trout, the P-Line Needle Nose Pliers are a must-have addition to any tackle bag or boat compartment. Features Drop forged high carbon steel construction Hardened and tempered for durability Precision jaws with positive grip Sharp cutting edge for line and rigging work Fully polished finish Ideal for hook removal and terminal tackle adjustments Great everyday fishing tool for freshwater anglers Best Uses Hook removal Crappie rigging Bass fishing setups Terminal tackle adjustments Cutting fishing line Split shot and leader work

Read more less

Product Description P-Line HP Trout Copolymer Fishing Line Designed specifically for trout anglers, P-Line HP Trout Copolymer Fishing Line delivers the strength, castability, and low-memory performance needed for stealthy presentations in clear water and pressured fisheries. Built with a special nylon blend, HP Trout provides excellent line management and reduced memory, helping anglers make accurate casts with ultralight lures, small spinners, live bait rigs, and float setups. The smooth handling characteristics reduce line twist while maintaining the strength necessary to battle hard-fighting trout. Whether you're fishing mountain streams, small rivers, stocked lakes, or spring-fed creeks, P-Line HP Trout gives anglers the confidence needed to present baits naturally and land more fish. Why Anglers Like It Minimal memory reduces line twist and improves casting performance Special nylon blend provides excellent strength-to-diameter ratio Ideal for ultralight spinning setups Delivers natural, stealthy presentations Smooth casting performance with small lures and live bait Trusted by trout anglers in streams, rivers, and lakes Features Special nylon copolymer blend Minimal memory construction Super-strong design Easy casting performance Designed for trout fishing applications Smooth handling on ultralight reels Excellent line management Ideal For Trout Fishing Creek Fishing Stream Fishing River Fishing Ultralight Fishing Spinning Reels Inline Spinners Live Bait Fishing

Read more less