Product Details Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley® Krej® Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work. Berkley Krej Jerkbait comes equipped with 2 ultra-sharp treble hooks. Designed with Forward Facing Sonar in mind Swims upward in the water column Backward fall on a pause Fish sub-surface or topwater

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Berkley Stunna Jerkbait Product Details Hank Cherry knows what makes a great jerkbait. It won him the title of Bassmaster Classic® champion. Now you can add Hank's tournament-winning expertise to your tackle bag with the Berkley® Stunna Jerkbait. Designed for lifelike action, casting distance, and durability, this fish catcher has a single tungsten weight transfer. Bring the Stunna Jerkbait to life with a jerk imparting maximum darting action and effortless 180° head turns. A seductive slow sink on the pause triggers strikes from lethargic fish. Designed by Bassmaster Classic champion Hank Cherry Designed for lifelike action, casting distance, and durability Single tungsten weight transfer Maximum darting action Effortless 180° head turns Seductive slow sink on the pause triggers strikes

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New! BOOYAH Flash Point Jerkbait Product Details Experience next-level results using forward-facing sonar with the revolutionary BOOYAH® Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Point lure makes sight fishing on electronics easy and highly accurate with the signature head blade generating an exceptional live-sonar return. The blade also produces subtle flash and visibility to give bass an aiming point on the strike for reliable hooksets. The narrow profile with broad, rounded back and belly realistically imitates a herring or shad, while the highly responsive action offers an easy target to all kinds of gamefish. Etched scales and fins, matched with intricate painting, add another layer of convincing realism to this jerkbait's lifelike appearance. This BOOYAH jerkbait dives 4' to 6' when cast and suspends at a 40° nose-down angle when paused to imitate a dying baitfish. Give your rod tip a quick snap to impart quick, highly erratic movement. You can rely on this forward-facing-sonar lure to stay at the same water-column level whether darting or resting. The Flash Point jerkbait from BOOYAH features a weight-transfer system consisting of dense tungsten beads to bring long-distance targets well within your casting range. Revolutionary forward-facing-sonar jerkbait Generates an exceptional live-sonar return Etched scales and fins with intricate painting Dives 4' to 6' and remains at the same water level Suspends at a 40° nose-down angle Quick, highly erratic movement Weight-transfer system for castability

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Rapala Husky Jerk Minnow Product Details Perfectly balanced, the Rapala® Husky Jerk® Minnow can be cast or trolled at any speed, and will still run true. Its rattle chamber transmits sound waves that amplify through the water, catching and piquing attention, and the horizontal suspending action of the Husky Jerk Minnow is more than a hungry predator can stand! The "Glass" colors offer a transparent body and a holographic ''spine'' for added flash; all styles are fitted with premium VMC® black nickel hooks. Tracks true at any speed Perfecty balanced Horizontal suspension at rest Loud rattles Premium VMC Black Nickel Hooks

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Shimano Zumverno 95SP Flash Boost Jerkbait Product Description The Shimano Zumverno 95SP Flash Boost Jerkbait combines advanced lure technology with a compact profile that excels when fish are keyed in on smaller forage. Designed for anglers who need to downsize their presentation without sacrificing action, the Zumverno delivers a lifelike swimming motion and aggressive darting action that triggers reaction strikes from bass and other predatory fish. A wide-bill design creates an erratic side-to-side movement and natural body roll during retrieves and jerks. Shimano's exclusive FLASH BOOST technology continuously emits flashes even when the lure is paused, mimicking the appearance of a wounded baitfish and enticing hesitant fish to commit. JET BOOST technology enhances casting distance and accuracy, helping anglers cover more water and reach fish that other jerkbaits can't. SCALE BOOST technology utilizes realistic holographic patterns to create an incredibly lifelike baitfish appearance that excels in clear water and pressured fisheries. Features • FLASH BOOST technology creates enticing flash during retrieve and pause• JET BOOST technology improves casting distance and accuracy• SCALE BOOST holographic finish provides lifelike baitfish appearance• Wide-bill design for erratic darting action• Natural body roll triggers reaction strikes• Downsized profile for matching smaller forage• Suspending jerkbait design• Premium Shimano construction and finishes Best Uses • Bass fishing• Cold water fishing• Clear water fisheries• Suspending jerkbait presentations• Targeting pressured fish• Matching smaller baitfish forage• Pre-spawn and post-spawn bass fishing• Covering large flats and points Why Anglers Like It The Shimano Zumverno 95SP Flash Boost Jerkbait stands out because it combines three of Shimano's most advanced lure technologies into a compact, highly effective jerkbait. Anglers appreciate its realistic appearance, long casting ability, and unique FLASH BOOST system that continues to attract fish even when the lure is sitting still. The combination of lifelike action and advanced technology makes it a reliable choice when fish are feeding on smaller baitfish.

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Strike King 3X Baby Z-Too Jerkbait Product Details If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Baby Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Baby Z-Too also floats higher, is more flexible (translation: it has a killer shimmy), and is far more durable. It's made of a proprietary Elaztech™ material that can be pulled at, nipped at, and chomped on time after time without tearing, degrading, or losing elasticity. So, good luck to any bass who tries to tear your nose-hooked 3X Baby Z-Too Jerkbait off that light-wire dropshot hook; the odds of a hookup are extremely high! Salt-impregnated to add even more temptation. Also great for standard presentations; molded-in belly slot for easy rigging. Great for dropshotting Made of a proprietary Elaztech material High flotation Extreme flexibility and action Unmatched durability Salt-impregnated Belly slot for easy rigging

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