Strike King Pro-Model 6XD Crankbait   Product Details It's easy to see why Strike King® Pro-Model® XD series crankbaits are so popular with the pros. These extra-deep diving crankbaits feature a unique curved bill and balance that creates a steep dive angle, allowing them to dive deeper and faster than most other deep diving hardbaits. This unique bill also allows the XDs to track well when making contact with the bottom. Every lure in the XD series also features a striking finish and free-floating rattle chambers that emit varying sound frequencies to inspire big strikes.   Fast, extra-deep diving crankbaits Steep dive angle Tracks well when hitting bottom Strikingly realistic finishes Free-floating rattle chambers

Read more less

New! BOOYAH Flash Point Jerkbait Product Details Experience next-level results using forward-facing sonar with the revolutionary BOOYAH® Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Point lure makes sight fishing on electronics easy and highly accurate with the signature head blade generating an exceptional live-sonar return. The blade also produces subtle flash and visibility to give bass an aiming point on the strike for reliable hooksets. The narrow profile with broad, rounded back and belly realistically imitates a herring or shad, while the highly responsive action offers an easy target to all kinds of gamefish. Etched scales and fins, matched with intricate painting, add another layer of convincing realism to this jerkbait's lifelike appearance. This BOOYAH jerkbait dives 4' to 6' when cast and suspends at a 40° nose-down angle when paused to imitate a dying baitfish. Give your rod tip a quick snap to impart quick, highly erratic movement. You can rely on this forward-facing-sonar lure to stay at the same water-column level whether darting or resting. The Flash Point jerkbait from BOOYAH features a weight-transfer system consisting of dense tungsten beads to bring long-distance targets well within your casting range. Revolutionary forward-facing-sonar jerkbait Generates an exceptional live-sonar return Etched scales and fins with intricate painting Dives 4' to 6' and remains at the same water level Suspends at a 40° nose-down angle Quick, highly erratic movement Weight-transfer system for castability

Read more less

Rapala Husky Jerk Minnow Product Details Perfectly balanced, the Rapala® Husky Jerk® Minnow can be cast or trolled at any speed, and will still run true. Its rattle chamber transmits sound waves that amplify through the water, catching and piquing attention, and the horizontal suspending action of the Husky Jerk Minnow is more than a hungry predator can stand! The "Glass" colors offer a transparent body and a holographic ''spine'' for added flash; all styles are fitted with premium VMC® black nickel hooks. Tracks true at any speed Perfecty balanced Horizontal suspension at rest Loud rattles Premium VMC Black Nickel Hooks

Read more less

  Elevate your fishing game with this high-performance Gripforce BITE! designed to mimic the natural look and movement of a live minnow. Crafted from durable and ultra-flexible TPE  material, this lure combines lifelike action with exceptional resilience, ensuring it withstands countless strikes and retrieves. Key Features: Realistic Design: Swims realistically at slow speeds Flexible TPE Material: Built from premium-grade TPE, the lure offers unmatched durability and elasticity while maintaining a soft, natural feel that fish can’t resist. Enticing Action: A paddle tail provides a smooth, natural swimming motion that mimics an injured or fleeing baitfish. Versatile Usage: Perfect for use in freshwater lakes, rivers, or ponds, whether you're casting or vertical jigging for crappie or Bass. Multiple Color Options: Available in a variety of proven, crappie-attracting colors to suit different water conditions and seasons. Reusable: The tough TPE material resists tearing, making it a cost-effective and environmentally friendly choice. Specifications: Length: 3.15" and 4" Hook Compatibility: Ideal for rigging with jig heads or weighted hooks. Whether you’re a seasoned angler or new to the sport, this Soft Minnow Swimbait is the ultimate addition to your crappie fishing arsenal. Cast it, jig it, or troll it to experience unparalleled success on your next fishing trip!

Read more less

Booyah One Knocker Product Details The BOOYAH® One Knocker Crankbait is especially effective on highly pressured bodies of water where big bass get accustomed to seeing (and hearing) every type of lipless crankbait known to man. This noisy BOOYAH rattle bait lure has a compact, streamlined shape and features a single tungsten rattle encased in a sound-intensifying chamber—bass just HAVE to hit it! Premium hooks. Deadly on highly pressured waters Extremely noisy on the retrieve Tungsten rattle in a sound-intensifying chamber Compact, streamlined shape Premium hooks

Read more less

Bobby Garland Crappie Shooter Product Details Big crappies love overhead cover. Here's the perfect lure for "shooting" under those docks and overhangs where the slabs grow fat and lazy. The Bobby Garland Crappie Shooter is a slim, broad-bodied shad bait that's designed to skip across the surface and underneath overhead cover, then slowly fall in a realistic horizontal position. Its "boat-hull" belly shape and spear-shaped tail give it a fluttering, side-to-side gliding motion on the descent, much like a small shad or minnow in distress—easy pickin's for that hungry crappie lying in wait. The Crappie Shooter's flat back features a molded centerline for easy hook alignment; realistic colors perfectly imitate typical dock forage. Perfect for "shooting" to docks and overhangs Easily gets into places other lures can't Slim, broad-bodied shad bait Designed to skip over the surface and underneath cover Realistic horizontal fall Fluttering, dying-baitfish motion on descent Flat back, "boat-hull" belly, spear-shaped tail Centerline hook alignment guide for easy rigging

Read more less

Norman Deep Little N Crankbait Product Details Norman Lures'® amazingly productive Little N® and Deep Little N® crankbaits come in brilliant and dazzling Sunshine Gel-Coat finishes, for plenty of flash and reflection, and guaranteed never to wear off. Produces a tantalizing wiggle on its way down to the strike zone. Made in USA. Brilliant and dazzling Sunshine Gel-Coat finishes Plenty of flash and reflection Guaranteed never to wear off Produces a tantalizing wiggle

Read more less

Norman Middle N Crankbait Overview   A through and through fish catcher, the Norman Middle N Crankbait offers a bite-sized profile that is backed by a one of a kind acoustic and a wide wobbling action. Whether you’re targeting largemouth, smallmouth, or spotted bass, the Norman Middle N Crankbait is made using butyrate walls and a refined rattle system, which creates a universally appealing thud. Fitted with a precisely angled, round bill, the Norman Middle N Crankbait generates a wide, attention grabbing wobble and strike inducing deflections.Offered in a wide array of detailed paint jobs, the Norman Middle N Crankbait ensures that anglers have an effective color in all conditions, no matter the forage, water clarity, or time of year. Armed with two razor-sharp treble hooks, the Norman Middle N Crankbait delivers a combination of action, sound, and detail that has been putting bass in the livewell for decades.

Read more less

Z-Man Fuzzy NuggetZ The Z-Man Fuzzy NuggetZ is a highly specialized finesse bait designed to imitate tiny pelagic forage such as zooplankton, insect larvae, microcrustaceans, and other subtle prey that bass feed on in pressured conditions. Built with Z-Man’s signature 10X Tough ElaZtech® material and enhanced with hand-threaded silicone fibers, the Fuzzy NuggetZ creates constant movement and lifelike action even when sitting completely still. Designed primarily for dropshot and weighted wacky presentations, the unique 12-sided dodecahedron shape provides multiple hooking points while helping the bait maintain an unpredictable, natural posture underwater. The premium silicone fibers pulse, flare, and quiver with the slightest water movement, creating a finesse presentation that continues generating bites from inactive or highly pressured fish. Unlike traditional finesse plastics that tear easily, the ElaZtech construction dramatically extends bait life, allowing each bait to withstand repeated strikes while maintaining its shape and action. Compact yet incredibly versatile, the Fuzzy NuggetZ excels for smallmouth bass, largemouth bass, spotted bass, and finesse applications where subtle movement makes the difference. Features Designed for dropshot and weighted wacky rigging Unique 12-sided dodecahedron body design Multiple hooking points for versatile rigging Mimics zooplankton, insect larvae, and microcrustaceans Hand-threaded premium silicone skirt fibers Constant subtle movement and pulsing action Durable 10X Tough ElaZtech® construction Compact finesse profile Long-lasting soft plastic design Pro-selected bass-catching colors Best Uses Dropshot fishing Weighted wacky rigging Finesse bass fishing Pressured water conditions Smallmouth bass fishing Deep water finesse presentations Suspended fish Cold front conditions Clear water fishing Why Anglers Like It The Z-Man Fuzzy NuggetZ combines ultra-subtle finesse action with unmatched durability, giving anglers a unique bait that continues moving and attracting fish even while sitting still. Its compact profile, lifelike silicone fibers, and versatile rigging options make it deadly for pressured bass and finesse situations.

Read more less

YUM Dinger The YUM Dinger is one of the most effective soft plastic stick baits ever made for bass fishing. Designed to trigger strikes from both active and inactive fish, the Dinger delivers a natural slow-falling action that consistently produces bites in lakes, ponds, rivers, and reservoirs. Whether rigged weightless, Texas-rigged, Carolina-rigged, or wacky style, the YUM Dinger provides the versatility anglers need for a wide range of fishing conditions. Its subtle movement and balanced profile make it deadly around docks, grass, brush piles, laydowns, and shallow cover where pressured bass often refuse other lures. Infused with a proven scent attractant and feeding enzymes, the YUM Dinger helps encourage fish to hold on longer for improved hooksets. Available in a wide variety of proven bass-catching colors, this soft plastic stick bait remains a staple for tournament anglers and everyday fishermen alike. Features Proven soft plastic stick bait design Triggers strikes from inactive bass Can be fished weightless or weighted Effective Texas, Carolina, and wacky rig bait Natural slow-falling action Infused with scent attractant and feeding enzymes Available in a wide range of bass-catching colors Best Uses Bass fishing Texas rigs Wacky rigs Carolina rigs Weightless presentations Dock fishing Grass and cover fishing Pond fishing River fishing Why Anglers Like It The YUM Dinger catches bass when other lures fail. Its versatile rigging options, subtle action, and scent-infused design make it one of the most dependable soft plastics for pressured and inactive fish.

Read more less

Keitech FAT Swing Impact Swimbait 5.8" Product Description The Keitech FAT Swing Impact 5.8" is a premium paddle tail swimbait designed to deliver a lifelike swimming action at virtually any retrieve speed. Built using Keitech's exclusive two-tone injection molding process, the FAT Swing Impact combines multiple plastic densities to create superior balance, natural movement, and true baitfish realism. Its ribbed body produces subtle vibrations and increased water displacement while the strong squid scent helps trigger more strikes and encourages fish to hold on longer. Whether rigged on a swimbait head, weighted hook, umbrella rig, or used as a trailer, the FAT Swing Impact consistently produces results for largemouth, smallmouth, and spotted bass. Why Anglers Like It Extremely realistic swimming action Produces strikes at slow, medium, and fast retrieve speeds Strong squid scent increases fish retention Easy to rig thanks to the molded center rigging line Excellent for both open water and cover fishing Proven producer on jig heads, A-rigs, and ChatterBaits Consistent action straight out of the package Features Realistic swimming action at any retrieve speed Exclusive two-tone injection molding technology Superior balance and natural baitfish profile Ribbed body increases vibration and water displacement Strong squid scent attracts and holds fish Integrated center rigging line for precise hook placement Nail-weight indicators for deeper presentations Durable soft plastic construction Specifications Length: 5.8" Style: Paddle Tail Swimbait Scent: Squid Body Style: Ribbed Best Target Species: Largemouth Bass, Smallmouth Bass, Spotted Bass Package Quantity: Varies by color Best Uses Swimbait jig heads Weighted swimbait hooks Alabama rigs (A-Rigs) ChatterBait trailers Spinnerbait trailers Offshore structure fishing Schooling bass Grass edges and weed lines

Read more less

Keitech FAT Swing Impact Swimbait 4.3" Product Description The Keitech FAT Swing Impact 4.3" is a premium paddle tail swimbait designed to deliver a lifelike swimming action at virtually any retrieve speed. Built using Keitech's exclusive two-tone injection molding process, the FAT Swing Impact combines multiple plastic densities to create superior balance, natural movement, and true baitfish realism. Its ribbed body produces subtle vibrations and increased water displacement while the strong squid scent helps trigger more strikes and encourages fish to hold on longer. Whether rigged on a swimbait head, weighted hook, umbrella rig, or used as a trailer, the FAT Swing Impact consistently produces results for largemouth, smallmouth, and spotted bass. Why Anglers Like It Extremely realistic swimming action Produces strikes at slow, medium, and fast retrieve speeds Strong squid scent increases fish retention Easy to rig thanks to the molded center rigging line Excellent for both open water and cover fishing Proven producer on jig heads, A-rigs, and ChatterBaits Consistent action straight out of the package Features Realistic swimming action at any retrieve speed Exclusive two-tone injection molding technology Superior balance and natural baitfish profile Ribbed body increases vibration and water displacement Strong squid scent attracts and holds fish Integrated center rigging line for precise hook placement Nail-weight indicators for deeper presentations Durable soft plastic construction Specifications Length: 4.3" Style: Paddle Tail Swimbait Scent: Squid Body Style: Ribbed Best Target Species: Largemouth Bass, Smallmouth Bass, Spotted Bass Package Quantity: Varies by color Best Uses Swimbait jig heads Weighted swimbait hooks Alabama rigs (A-Rigs) ChatterBait trailers Spinnerbait trailers Offshore structure fishing Schooling bass Grass edges and weed lines

Read more less