Storm Rattlin' Chug Bug 08 Product Details Nothing gets predator fish to the surface faster than a commotion-creating STORM® Rattlin' Chug Bug®. The productive, do-everything topwater pops, spits, and chugs like a fleeing baitfish with every rod twitch. On slow days when its water-disturbing action doesn't provoke a full response,the super loud rattle will finish the job. Sporting brilliant, lifelike finishes, the Rattlin' Chug Bug features a seductive teaser tail hook that adds extra appeal and increases tailweight for smooth, extra-long casts. The do-everything topwater lure Spits, darts, and chugs like fleeing baitfish Loud rattle Teaser tail hook Weighted tail for long casts

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Product Details You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance of a plastic bait. Patented Flash Disc™ technology casts far and tracks true with reliable longevity. Fish-catching confidence comes easy with this hatch-matching marvel. The Berkley Dime lure boasts sticky-sharp Fusion19™ hooks, and ultrarealistic finishes in nature's colors. Ideal mid-depth crankbait Proven balsa-like action with plastic-bait durability Flash Disc technology casts far and tracks true Sticky-sharp Fusion19 hooks

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BACKWATER TACKLE NOTES The Backwater Shad Series was built for the rivers, creeks, ponds, and lakes we fish every day across Kentucky, Tennessee, and the Ohio River region. These jig heads are designed to match natural baitfish profiles while still providing enough flash and visibility to trigger aggressive strikes in changing water conditions. BEST USES Small swimbaits River current seams Creek mouths and drains Suspended bass and crappie Cold-water finesse presentations LOCAL CONFIDENCE COLORS Toxic Shad Ghost Shad Natural Shad Chartreuse patterns for stained water WHY ANGLERS LIKE IT Balanced head design for a natural fall Sharp hook penetration Excellent baitfish profile Performs in both clear and stained water Built for real fishing conditions DESCRIPTION Built for real-world fishing conditions, the Backwater Shad Series jig heads are designed to match baitfish profiles while giving you the visibility and trigger points needed to get more bites. Each jig features a clean, balanced head design for a natural fall, paired with a sharp hook that sticks fish when it matters. Whether you’re fishing the Ohio River, creeks, or farm ponds, these jigs are tuned for both clear and stained water conditions. From subtle, natural tones to high-visibility patterns like Toxic Shad and Ghost Shad, this lineup gives you the confidence to adjust to changing water clarity and fish behavior.

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Booyah Hard Knocker Lipless Crankbait Product Description The Booyah Hard Knocker Lipless Crankbait combines aggressive vibration, premium finishes, and an extremely loud multi-ball rattle system designed to trigger reaction strikes from bass. Built to imitate fleeing baitfish, the Hard Knocker produces a powerful acoustic signature that helps fish locate the lure even in stained water and low-visibility conditions. Its realistic scale pattern, detailed finishes, and 3D eyes create a convincing forage profile, while durable hardware and sharp treble hooks provide dependable hook-up performance. Whether ripped through grass, burned over flats, or yo-yoed around structure, the Hard Knocker excels throughout the year. Features • Loud multi-ball rattle system• Strong vibration and sound output• Detailed baitfish profile• Realistic 3D eyes• Premium paint finishes• Durable split rings• Sharp treble hooks• Effective in clear or stained water Best Uses • Lipless crankbait fishing• Spring bass fishing• Fall shad patterns• Grass flats• River fishing• Open-water bass schools• Covering water quickly• Reaction-strike presentations Why Anglers Like It Bass anglers appreciate the Hard Knocker because its loud acoustic profile helps draw fish from greater distances than many traditional lipless crankbaits. It performs exceptionally well around grass, shallow flats, and schooling fish where vibration and sound are critical for triggering aggressive strikes.

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Rapala Jigging Rap Product Details Do as many tournament anglers do when the bite suddenly slows: vertical jig for suspended fish with the Rapala® Jigging Rap®. Sporting a great finish and designed with a center treble hook and eyelet for exceptional balance, the Jigging Rap swims in tantalizing half-circles in the middle of deep game fish after every lift. Bass, walleye, trout, panfish, and pike can't resist the Jigging Rap's enticing action! A legendary ice fishing lure – and for the angler looking for an edge in open water, the Jigging Rap has emerged as an awesome lure for horizontal snap jigging out on the flats. Try it! Deadly anytime of year Minnow profile Balanced design Zinc weighted Single reversed hooks Center treble hook and eyelet

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Arkie Rigged Curl Tail Grub One of the best “catch anything, anytime” baits ever made!

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Product Details 5pk Load your tackle box with some of the hottest soft plastic baits in the industry. Zoom® baits are preferred by tournament fishermen for their uncanny fish-producing ability. And once fish bite into this lifelike, super-soft and salt-impregnated Big Salty Chunk® lure, they'll fight to hang on. These incredibly productive colors set the standard for other lure makers. If you've never tried Zoom baits, be sure and tie one on. From that moment on there'll be plastic baits, and there'll be Zoom baits.

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DESCRIPTION A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig.  The driving force behind the patented new ChatterBait design, a clear polycarbonate blade produces a totally different sound and vibration, but like its predecessor, starts thumping intensely with the first half-turn of the reel handle. The blade’s specialized oval split-ring line tie increases stealth, and offers less surface area and no protrusions to catch vegetation or other snags.  Armed with a lighter wire, custom Decoy® fluorine nanocoated hook, the StealthBlade can be cast on slightly lighter line and penetrates the jaws of bass with less hook-setting effort. To preserve the StealthBlade’s high-level, ultra-durable JackHammer heritage and performance, silicone skirts are hand-tied with stainless steel wire. Dual wire trailer keepers pin soft plastic trailers in place for the long haul.  The StealthBlade’s low center of gravity, fish-shaped head tracks true and skips easily. When the situation suggests a bladed jig, but instinct advises finesse, the ChatterBait JackHammer StealthBlade becomes the smartest play of the day.

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Product Details Load your tackle box with some of the hottest soft plastic baits in the industry. Zoom® baits are preferred by tournament fishermen for their uncanny fish-producing ability. And once fish bite into this lifelike, super-soft and salt-impregnated lure, they'll fight to hang on to. These incredibly productive colors set the standard for other lure makers, and we now have over 440 color and style combinations to overflow your tackle box! If you've never tried Zoom baits, be sure and tie one on. From that moment on there'll be plastic baits, and there'll be Zoom baits.

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Product Details Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme®'s Lit'l Fishie® is the only soft plastic bait designed with 2 patented rear fins that make the Lit'l Fishie swim with its tail. This innovative design ensures that every Lit'l Fishie moves and sounds exactly like a scared little minnow because it swims exactly the way a minnow swims. Virtually every species is fooled by the Lit'l Fishie's lifelike action every time. 10 pack.

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Product Details Land monster trout with ease. Pre-rigged and ready to fish, the 2-1/2" Ike-Con™ P-Wee Trout Worm is perfect with a drop shot or beneath a bobber – or just cast it out with a small split shot and let it sink. High-quality, hand-poured construction stands up to hard strikes. Plus, there's trout-enticing scent for even more attracting power. Equipped with two super-sharp #8 Mustad® hooks, one in the head and one in the tail, to make sure there are no short strikes. Made in USA. Great for all trout species Pre-rigged and ready to fish High-quality, hand-poured construction Fish-attracting scent Two super-sharp #8 Mustad hooks

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Product Details Tested and proven on California lunkers, the Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. Yamamoto Senkos are not magic, but they're pretty darn close. Salt-impregnated Casts like a bullet Unique fall when fished weightless or wacky style

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