Heddon Zara Puppy   The Heddon Zara Puppy brings all of the advantages of a Zara Spook to a smaller package that appeals to gamefish of all sizes. Walk the puppy for big fish!

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Heddon Saltwater Super Spook Jr.   The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this downsized version features a saltwater flavor. This tough 3 1/2-inch Super Spook Jr. comes with two super-sharp saltwater grade hooks and hardware.

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Product Details The Z-Man® Fuzzy TRD enhances the classic 2.75" TRD with hand-threaded silicone skirt strands that shimmer, quiver, and pulse in the water. Each strand breathes with subtle movement, creating the illusion of zooplankton, insects, or small crustaceans drifting through the strike zone. Built from 10X Tough ElaZtech®, the body withstands relentless use while maintaining its signature buoyant stance. A pre-marked midsection allows you to cut the bait into 2 finesse-sized offerings, doubling versatility and value. Perfect for Ned, Neko, dropshot, or weighted wacky presentations, the Fuzzy TRD matches seamlessly with Finesse ShroomZ™ jigheads and Rattle-Snaker® Tungsten SpikeZ™. Available in a variety of pro-selected color patterns, this Z-Man creature bait adds versatile attraction and nonstop motion to finesse fishing situations. Hand-threaded silicone skirt strands shimmer, quiver, and pulse Mimics zooplankton, insects, or small crustaceans Subtle movement creates lifelike drifting action 10X Tough ElaZtech material Cut into 2 finesse-sized offerings using pre-marked midsection Perfect for Ned, Neko, dropshot, or weighted wacky presentations

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Z-Man Fuzzy TRD The Z-Man Fuzzy TRD takes the proven Ned rig profile of the classic TRD and adds a lifelike layer of movement that finesse bass anglers can’t ignore. Built with hand-threaded silicone skirt strands that shimmer, quiver, and pulse underwater, the Fuzzy TRD creates the appearance of drifting zooplankton, insects, and small crustaceans moving naturally through the strike zone. Constructed from Z-Man’s legendary 10X Tough ElaZtech® material, the Fuzzy TRD delivers exceptional durability while maintaining the buoyant action that makes Ned rig fishing so effective. The floating body stands upright on the bottom while the silicone strands breathe and move with even the slightest current or rod movement, creating subtle action that consistently triggers bites from pressured fish. Designed for versatility, the Fuzzy TRD can be fished on Ned rigs, Neko rigs, dropshots, or weighted wacky rigs. A pre-marked midsection allows anglers to cut the bait into two smaller finesse offerings, extending bait life and increasing presentation options on the water. Features Hand-threaded silicone skirt strands for lifelike movement Mimics zooplankton, insects, and small crustaceans Subtle quivering and pulsing underwater action Built from durable 10X Tough ElaZtech® material Naturally buoyant profile for Ned rig presentations Pre-marked midsection creates two finesse-sized baits Compatible with Ned, Neko, dropshot, and weighted wacky rigs Designed for finesse bass fishing applications Best Uses Ned rig fishing Finesse bass fishing Dropshot presentations Neko rig fishing Weighted wacky rigs Pressured fish situations Clear water fishing River and lake finesse applications Why Anglers Like It The Z-Man Fuzzy TRD combines the proven fish-catching profile of the TRD with constant subtle movement from its silicone strands, creating an ultra-realistic finesse bait that excels when bass are pressured or inactive.

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Z-Man BullZeye Spinnerbait The Z-Man BullZeye Spinnerbait combines oversized visual attraction, hard-thumping vibration, and premium component construction into a highly effective spinnerbait system built for aggressive bass fishing. Designed around the innovative EyeStrike Swimbait Eye jighead, the BullZeye Spinnerbait gives fish a large visual target while maintaining a streamlined profile that tracks true through cover and open water alike. Featuring an oversized eye and balanced head design, this spinnerbait creates a realistic baitfish appearance while reducing snagging and fouling during retrieves around grass, wood, docks, and submerged structure. The gold-plated Colorado blade produces strong vibration and flash, helping fish locate the bait in stained water, low-light conditions, and heavy cover situations. Built with a durable 17-7 stainless LiveWire frame, the BullZeye Spinnerbait transmits maximum vibration directly through the rod for enhanced feel and control. A stainless steel ball-bearing swivel ensures smooth blade rotation at all retrieve speeds, while the heavy-duty 3/0 VMC hook provides excellent hook-setting power and holding strength. Dual keeper barbs securely lock ElaZtech and traditional soft plastic trailers in place, allowing anglers to customize their presentation with paddle tails, swimbaits, and other soft plastics. The quick-clip attachment system also allows for fast jighead changes without rebuilding the entire setup. Whether slow-rolling deep structure, burning through grass flats, or targeting active bass around cover, the Z-Man BullZeye Spinnerbait delivers premium vibration, realism, and fish-catching performance. Features Oversized EyeStrike Swimbait Eye jighead Large eye profile for increased attraction Streamlined head design reduces snagging Balanced weighting tracks true at all retrieve speeds Gold-plated Colorado blade Stainless steel ball-bearing swivel 17-7 stainless LiveWire frame Heavy-duty 3/0 VMC hook Dual trailer keeper barbs Compatible with ElaZtech and traditional soft plastics Quick-clip jighead attachment system Best Uses Bass fishing Spinnerbait fishing Slow rolling presentations Grass fishing Stained water Cover fishing Paddle tail swimbaits Open water retrieves Low-light fishing conditions Why Anglers Like It The Z-Man BullZeye Spinnerbait combines oversized visual appeal, strong vibration, premium hardware, and versatile trailer compatibility into a durable spinnerbait system that consistently produces strikes in a wide range of fishing conditions.

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Strike King KVD Perfect Plastic Blade Minnow The Strike King KVD Perfect Plastic Blade Minnow delivers a natural baitfish profile and lively swimming action that bass find hard to resist. Constructed from Strike King’s legendary Perfect Plastic formula, this soft swimbait is designed with a segmented rear body and forked tail that produce a realistic kicking motion on a variety of swimbait presentations. Whether rigged on a jig head, underspin, vibrating jig, or weighted hook, the Blade Minnow tracks naturally through open water, grass lines, and structure while creating subtle movement that triggers aggressive strikes from pressured fish. Its slim profile closely imitates shad, minnows, and other forage species commonly targeted by largemouth and smallmouth bass. Infused with Strike King’s signature coffee scent technology, the Blade Minnow helps mask human scent and encourages fish to hold on longer for improved hook-up opportunities. Designed for versatility and dependable action, this soft swimbait is an excellent choice for anglers targeting bass in a wide range of conditions. Features Slim baitfish profile with realistic swimming action Segmented rear body for increased tail movement Forked tail creates a lively kicking motion Made with Strike King Perfect Plastic formula Infused with Strike King coffee scent technology Excellent trailer for vibrating jigs and underspins Durable soft plastic construction Natural action at slow and fast retrieve speeds Specifications Length Quantity 4.5" 8 Best Uses Swimbait fishing Vibrating jig trailers Underspins Jig heads Open water bass fishing Grass line presentations Suspended fish Shad imitation presentations Why Anglers Like It The Strike King KVD Perfect Plastic Blade Minnow offers a realistic baitfish profile, subtle swimming action, and proven scent technology that consistently produce bites whether fished alone or as a trailer.

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Product Description Cotton Cordell Crazy Shad The legendary Cotton Cordell Crazy Shad is back and ready to create explosive topwater action. Featuring a compact 3-inch baitfish profile and dual propellers, the Crazy Shad creates a loud splashing disturbance that imitates an injured baitfish struggling on the surface. Whether you're targeting active schooling bass or coaxing strikes from pressured fish, the Crazy Shad excels with multiple retrieves. Burn it across the surface for an erratic fleeing action, or work it slowly with pauses to tempt reluctant fish into committing. Its streamlined body casts like a bullet, allowing anglers to cover more water and reach distant feeding fish. Equipped with two sharp treble hooks and available in both classic and modern color patterns, the Crazy Shad remains one of the most effective and exciting topwater lures ever produced. Why Anglers Like It Dual propellers create loud surface commotion and splash Compact baitfish profile appeals to a wide variety of predator species Casts exceptionally far for a small lure Effective with fast retrieves or slow pause presentations Excellent hookup ratio thanks to dual treble hook design Proven producer for schooling bass and aggressive surface feeders Features Dual-prop topwater design Realistic baitfish profile Long-casting aerodynamic body Two premium treble hooks Produces splash, vibration, and surface disturbance Available in classic and modern color patterns Specifications Model Length Weight Depth Crazy Shad 3" 3/8 oz Topwater Ideal For Largemouth Bass Smallmouth Bass Spotted Bass Schooling Fish River Fishing Pond Fishing Early Morning Topwater Bite Evening Surface Feeding Activity

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Booyah Hard Knocker Lipless Crankbait Product Description The Booyah Hard Knocker Lipless Crankbait combines aggressive vibration, premium finishes, and an extremely loud multi-ball rattle system designed to trigger reaction strikes from bass. Built to imitate fleeing baitfish, the Hard Knocker produces a powerful acoustic signature that helps fish locate the lure even in stained water and low-visibility conditions. Its realistic scale pattern, detailed finishes, and 3D eyes create a convincing forage profile, while durable hardware and sharp treble hooks provide dependable hook-up performance. Whether ripped through grass, burned over flats, or yo-yoed around structure, the Hard Knocker excels throughout the year. Features • Loud multi-ball rattle system• Strong vibration and sound output• Detailed baitfish profile• Realistic 3D eyes• Premium paint finishes• Durable split rings• Sharp treble hooks• Effective in clear or stained water Best Uses • Lipless crankbait fishing• Spring bass fishing• Fall shad patterns• Grass flats• River fishing• Open-water bass schools• Covering water quickly• Reaction-strike presentations Why Anglers Like It Bass anglers appreciate the Hard Knocker because its loud acoustic profile helps draw fish from greater distances than many traditional lipless crankbaits. It performs exceptionally well around grass, shallow flats, and schooling fish where vibration and sound are critical for triggering aggressive strikes.

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Product Description Zoom Brush Hog 6" Creature Bait The Zoom Brush Hog 6" is the legendary soft plastic that helped launch the creature bait category and continues to be one of the most productive bass lures ever made. Featuring a beefy, salt-impregnated body, fluttering twin curl tails, and multiple water-moving appendages, the Brush Hog creates unmatched action that triggers aggressive strikes from largemouth, smallmouth, and spotted bass. Whether you're fishing a Texas rig through heavy cover, dragging a Carolina rig across offshore structure, or using it as a jig trailer, the Brush Hog delivers the profile, movement, and versatility serious bass anglers demand. Features The original creature bait design Salt-impregnated soft plastic formula Multiple appendages create lifelike action Large twin curl tails move water and attract fish Excellent for Texas rigs, Carolina rigs, and jig trailers Proven producer for largemouth, smallmouth, and spotted bass Backwater Tackle Notes The Brush Hog remains one of the most reliable bass baits ever made. We especially like it for flipping laydowns, dragging offshore points, and pitching around brush piles when bass are feeding on crawfish and bluegill.

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Keitech Fat Swing Impact   Product Details   Keitech® FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior balance and true baitfish-like action without any rolling. The tapered ringed body creates a natural appearance, and a strong squid scent adds to the allure. Center rigging line identifies the perfect hook position to ensure true tracking. FAT Swing Impact Swimbait has 2 small circles next to the hook slot to mark the preferred position for inserting nail weights to send a Texas rig deeper. Realistic swimming motion at any retrieve speed Revolutionary 2-tone injection process Superior balance True baitfish-like action Tapered ringed body creates a natural appearance Strong squid scent Center rigging line identifies hook position

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Keitech FAT Swing Impact Swimbait 3.3" Product Description The Keitech FAT Swing Impact 3.3" is a premium paddle tail swimbait designed to deliver a lifelike swimming action at virtually any retrieve speed. Built using Keitech's exclusive two-tone injection molding process, the FAT Swing Impact combines multiple plastic densities to create superior balance, natural movement, and true baitfish realism. Its ribbed body produces subtle vibrations and increased water displacement while the strong squid scent helps trigger more strikes and encourages fish to hold on longer. Whether rigged on a swimbait head, weighted hook, umbrella rig, or used as a trailer, the FAT Swing Impact consistently produces results for largemouth, smallmouth, and spotted bass. Why Anglers Like It Extremely realistic swimming action Produces strikes at slow, medium, and fast retrieve speeds Strong squid scent increases fish retention Easy to rig thanks to the molded center rigging line Excellent for both open water and cover fishing Proven producer on jig heads, A-rigs, and ChatterBaits Consistent action straight out of the package Features Realistic swimming action at any retrieve speed Exclusive two-tone injection molding technology Superior balance and natural baitfish profile Ribbed body increases vibration and water displacement Strong squid scent attracts and holds fish Integrated center rigging line for precise hook placement Nail-weight indicators for deeper presentations Durable soft plastic construction Specifications Length: 3.3" Style: Paddle Tail Swimbait Scent: Squid Body Style: Ribbed Best Target Species: Largemouth Bass, Smallmouth Bass, Spotted Bass Package Quantity: Varies by color Best Uses Swimbait jig heads Weighted swimbait hooks Alabama rigs (A-Rigs) ChatterBait trailers Spinnerbait trailers Offshore structure fishing Schooling bass Grass edges and weed lines

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