Product Details The SPRO® Squid Tail Jig mimics baitfish and squid in the water with its erratic behavior and lifelike action. With four colors and a variety of sizes to choose from, this SPRO jig has a soft plastic tail and comes pre-rigged with an incredibly sharp and strong Gamakatsu® hook. The realistic design and movement of the squid tail makes this an excellent choice for saltwater anglers seeking out fluke, stripers or sea bass. FEATURES: SPRO Squid Tail Saltwater Jigs Mimic baitfish and squid in the water Soft plastic squid tail emulates real gamefish movement Realistic movement drives fish crazy Unique shaped head and eye placement creates a realistic appearance Sharp and super strong Gamakatsu® hooks Glow color glows in the dark

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Product Description The Strike King Tour Grade Hair Jig is built for anglers who need a subtle, lifelike presentation when bass are pressured, suspended, or feeding cautiously. Hand-tied with premium marabou feathers, this finesse jig delivers a natural hovering action and slow fall that looks alive with even the smallest rod movement. Its 90° line tie helps keep the bait tracking horizontally, making it a strong option for finesse fishing, clear water, cold water, suspended fish, and live sonar presentations. Finished with an ultra-sharp jig hook, the Tour Grade Hair Jig gives anglers a compact, high-confidence bait for targeting bass that have seen everything. Key Features Hand-tied marabou hair jig Premium marabou feathers create natural pulsing action Slow-sinking, hovering presentation Excellent for pressured or finicky bass Great for clear water, cold water, and finesse fishing 90° line tie for a natural horizontal presentation Ultra-sharp jig hook for solid hooksets Strong option for live sonar fishing Why Anglers Like It Anglers like the Strike King Tour Grade Hair Jig because it does not need much action to look alive. The marabou breathes, pulses, and hovers naturally in the water, making it deadly when bass are suspended, following bait, or refusing louder presentations. It is especially useful when fishing live sonar because it stays subtle, compact, and easy for fish to commit to.

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Keitech FAT Swing Impact Swimbait 3.3" Product Description The Keitech FAT Swing Impact 3.3" is a premium paddle tail swimbait designed to deliver a lifelike swimming action at virtually any retrieve speed. Built using Keitech's exclusive two-tone injection molding process, the FAT Swing Impact combines multiple plastic densities to create superior balance, natural movement, and true baitfish realism. Its ribbed body produces subtle vibrations and increased water displacement while the strong squid scent helps trigger more strikes and encourages fish to hold on longer. Whether rigged on a swimbait head, weighted hook, umbrella rig, or used as a trailer, the FAT Swing Impact consistently produces results for largemouth, smallmouth, and spotted bass. Why Anglers Like It Extremely realistic swimming action Produces strikes at slow, medium, and fast retrieve speeds Strong squid scent increases fish retention Easy to rig thanks to the molded center rigging line Excellent for both open water and cover fishing Proven producer on jig heads, A-rigs, and ChatterBaits Consistent action straight out of the package Features Realistic swimming action at any retrieve speed Exclusive two-tone injection molding technology Superior balance and natural baitfish profile Ribbed body increases vibration and water displacement Strong squid scent attracts and holds fish Integrated center rigging line for precise hook placement Nail-weight indicators for deeper presentations Durable soft plastic construction Specifications Length: 3.3" Style: Paddle Tail Swimbait Scent: Squid Body Style: Ribbed Best Target Species: Largemouth Bass, Smallmouth Bass, Spotted Bass Package Quantity: Varies by color Best Uses Swimbait jig heads Weighted swimbait hooks Alabama rigs (A-Rigs) ChatterBait trailers Spinnerbait trailers Offshore structure fishing Schooling bass Grass edges and weed lines

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DESCRIPTION A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig.  The driving force behind the patented new ChatterBait design, a clear polycarbonate blade produces a totally different sound and vibration, but like its predecessor, starts thumping intensely with the first half-turn of the reel handle. The blade’s specialized oval split-ring line tie increases stealth, and offers less surface area and no protrusions to catch vegetation or other snags.  Armed with a lighter wire, custom Decoy® fluorine nanocoated hook, the StealthBlade can be cast on slightly lighter line and penetrates the jaws of bass with less hook-setting effort. To preserve the StealthBlade’s high-level, ultra-durable JackHammer heritage and performance, silicone skirts are hand-tied with stainless steel wire. Dual wire trailer keepers pin soft plastic trailers in place for the long haul.  The StealthBlade’s low center of gravity, fish-shaped head tracks true and skips easily. When the situation suggests a bladed jig, but instinct advises finesse, the ChatterBait JackHammer StealthBlade becomes the smartest play of the day.

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Product Details Overview The first lure in its class to incorporate Shimano’s legendary Boost Concept technology, the Shimano World Pop 69F Popper features a multi-purpose design with innovations unlike anything else on the market. Built with a cupped mouth and the distinct ability to be fished with a walk-the-dog cadence, this popper creates tons of surface disturbance whether you are moving it quickly with continuous rod twitches or creating large pops with a sweep of the rod tip. Equipped with one-piece molded internal weights, Jet Boost technology increases your efficiency on the water by extending your casting distance with each cast. Utilizing Flash Boost technology to create a continuous flash that mimics a wounded baitfish, this innovative and proprietary concept suspends a piece of foil on micro springs within the lure to reflect light and flicker naturally, even when paused. Drawing aggressive strikes from trophy-sized bass with Scale Boost technology, the Shimano World Pop 69F Poppers use a lifelike composite-pitch hologram natural scale pattern to deliver insane realism and fool even the most discerning predators.

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Bobby Garland Baby Shad Popular among tournament crappie anglers, the Bobby Garland® Baby Shad is well known for consistently turning slow slab days into memorable ones. This legendary soft plastic bait is quite durable, and features a plump, deep-bellied body profile that tapers to a flapping, spear-shaped tail; expect loads of enticing, dancing action. Popular with tournament anglers Durable soft plastic construction Plump, deep-bellied body profile Spear-shaped tail produces lively action

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Heddon Saltwater Super Spook Jr.   The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this downsized version features a saltwater flavor. This tough 3 1/2-inch Super Spook Jr. comes with two super-sharp saltwater grade hooks and hardware.

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Z-Man Fuzzy TRD The Z-Man Fuzzy TRD takes the proven Ned rig profile of the classic TRD and adds a lifelike layer of movement that finesse bass anglers can’t ignore. Built with hand-threaded silicone skirt strands that shimmer, quiver, and pulse underwater, the Fuzzy TRD creates the appearance of drifting zooplankton, insects, and small crustaceans moving naturally through the strike zone. Constructed from Z-Man’s legendary 10X Tough ElaZtech® material, the Fuzzy TRD delivers exceptional durability while maintaining the buoyant action that makes Ned rig fishing so effective. The floating body stands upright on the bottom while the silicone strands breathe and move with even the slightest current or rod movement, creating subtle action that consistently triggers bites from pressured fish. Designed for versatility, the Fuzzy TRD can be fished on Ned rigs, Neko rigs, dropshots, or weighted wacky rigs. A pre-marked midsection allows anglers to cut the bait into two smaller finesse offerings, extending bait life and increasing presentation options on the water. Features Hand-threaded silicone skirt strands for lifelike movement Mimics zooplankton, insects, and small crustaceans Subtle quivering and pulsing underwater action Built from durable 10X Tough ElaZtech® material Naturally buoyant profile for Ned rig presentations Pre-marked midsection creates two finesse-sized baits Compatible with Ned, Neko, dropshot, and weighted wacky rigs Designed for finesse bass fishing applications Best Uses Ned rig fishing Finesse bass fishing Dropshot presentations Neko rig fishing Weighted wacky rigs Pressured fish situations Clear water fishing River and lake finesse applications Why Anglers Like It The Z-Man Fuzzy TRD combines the proven fish-catching profile of the TRD with constant subtle movement from its silicone strands, creating an ultra-realistic finesse bait that excels when bass are pressured or inactive.

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Product Details Tested and proven on California lunkers, the Yamamoto Baits Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. Yamamoto Senkos are not magic, but they're pretty darn close.

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Shimano Zumverno 95SP Flash Boost Jerkbait Product Description The Shimano Zumverno 95SP Flash Boost Jerkbait combines advanced lure technology with a compact profile that excels when fish are keyed in on smaller forage. Designed for anglers who need to downsize their presentation without sacrificing action, the Zumverno delivers a lifelike swimming motion and aggressive darting action that triggers reaction strikes from bass and other predatory fish. A wide-bill design creates an erratic side-to-side movement and natural body roll during retrieves and jerks. Shimano's exclusive FLASH BOOST technology continuously emits flashes even when the lure is paused, mimicking the appearance of a wounded baitfish and enticing hesitant fish to commit. JET BOOST technology enhances casting distance and accuracy, helping anglers cover more water and reach fish that other jerkbaits can't. SCALE BOOST technology utilizes realistic holographic patterns to create an incredibly lifelike baitfish appearance that excels in clear water and pressured fisheries. Features • FLASH BOOST technology creates enticing flash during retrieve and pause• JET BOOST technology improves casting distance and accuracy• SCALE BOOST holographic finish provides lifelike baitfish appearance• Wide-bill design for erratic darting action• Natural body roll triggers reaction strikes• Downsized profile for matching smaller forage• Suspending jerkbait design• Premium Shimano construction and finishes Best Uses • Bass fishing• Cold water fishing• Clear water fisheries• Suspending jerkbait presentations• Targeting pressured fish• Matching smaller baitfish forage• Pre-spawn and post-spawn bass fishing• Covering large flats and points Why Anglers Like It The Shimano Zumverno 95SP Flash Boost Jerkbait stands out because it combines three of Shimano's most advanced lure technologies into a compact, highly effective jerkbait. Anglers appreciate its realistic appearance, long casting ability, and unique FLASH BOOST system that continues to attract fish even when the lure is sitting still. The combination of lifelike action and advanced technology makes it a reliable choice when fish are feeding on smaller baitfish.

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Rapala Jigging Rap Product Details Do as many tournament anglers do when the bite suddenly slows: vertical jig for suspended fish with the Rapala® Jigging Rap®. Sporting a great finish and designed with a center treble hook and eyelet for exceptional balance, the Jigging Rap swims in tantalizing half-circles in the middle of deep game fish after every lift. Bass, walleye, trout, panfish, and pike can't resist the Jigging Rap's enticing action! A legendary ice fishing lure – and for the angler looking for an edge in open water, the Jigging Rap has emerged as an awesome lure for horizontal snap jigging out on the flats. Try it! Deadly anytime of year Minnow profile Balanced design Zinc weighted Single reversed hooks Center treble hook and eyelet

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