Product Details The SPRO® Squid Tail Jig mimics baitfish and squid in the water with its erratic behavior and lifelike action. With four colors and a variety of sizes to choose from, this SPRO jig has a soft plastic tail and comes pre-rigged with an incredibly sharp and strong Gamakatsu® hook. The realistic design and movement of the squid tail makes this an excellent choice for saltwater anglers seeking out fluke, stripers or sea bass. FEATURES: SPRO Squid Tail Saltwater Jigs Mimic baitfish and squid in the water Soft plastic squid tail emulates real gamefish movement Realistic movement drives fish crazy Unique shaped head and eye placement creates a realistic appearance Sharp and super strong Gamakatsu® hooks Glow color glows in the dark

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Shimano Zumverno 95SP Flash Boost Jerkbait Product Description The Shimano Zumverno 95SP Flash Boost Jerkbait combines advanced lure technology with a compact profile that excels when fish are keyed in on smaller forage. Designed for anglers who need to downsize their presentation without sacrificing action, the Zumverno delivers a lifelike swimming motion and aggressive darting action that triggers reaction strikes from bass and other predatory fish. A wide-bill design creates an erratic side-to-side movement and natural body roll during retrieves and jerks. Shimano's exclusive FLASH BOOST technology continuously emits flashes even when the lure is paused, mimicking the appearance of a wounded baitfish and enticing hesitant fish to commit. JET BOOST technology enhances casting distance and accuracy, helping anglers cover more water and reach fish that other jerkbaits can't. SCALE BOOST technology utilizes realistic holographic patterns to create an incredibly lifelike baitfish appearance that excels in clear water and pressured fisheries. Features • FLASH BOOST technology creates enticing flash during retrieve and pause• JET BOOST technology improves casting distance and accuracy• SCALE BOOST holographic finish provides lifelike baitfish appearance• Wide-bill design for erratic darting action• Natural body roll triggers reaction strikes• Downsized profile for matching smaller forage• Suspending jerkbait design• Premium Shimano construction and finishes Best Uses • Bass fishing• Cold water fishing• Clear water fisheries• Suspending jerkbait presentations• Targeting pressured fish• Matching smaller baitfish forage• Pre-spawn and post-spawn bass fishing• Covering large flats and points Why Anglers Like It The Shimano Zumverno 95SP Flash Boost Jerkbait stands out because it combines three of Shimano's most advanced lure technologies into a compact, highly effective jerkbait. Anglers appreciate its realistic appearance, long casting ability, and unique FLASH BOOST system that continues to attract fish even when the lure is sitting still. The combination of lifelike action and advanced technology makes it a reliable choice when fish are feeding on smaller baitfish.

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Keitech FAT Swing Impact Swimbait 5.8" Product Description The Keitech FAT Swing Impact 5.8" is a premium paddle tail swimbait designed to deliver a lifelike swimming action at virtually any retrieve speed. Built using Keitech's exclusive two-tone injection molding process, the FAT Swing Impact combines multiple plastic densities to create superior balance, natural movement, and true baitfish realism. Its ribbed body produces subtle vibrations and increased water displacement while the strong squid scent helps trigger more strikes and encourages fish to hold on longer. Whether rigged on a swimbait head, weighted hook, umbrella rig, or used as a trailer, the FAT Swing Impact consistently produces results for largemouth, smallmouth, and spotted bass. Why Anglers Like It Extremely realistic swimming action Produces strikes at slow, medium, and fast retrieve speeds Strong squid scent increases fish retention Easy to rig thanks to the molded center rigging line Excellent for both open water and cover fishing Proven producer on jig heads, A-rigs, and ChatterBaits Consistent action straight out of the package Features Realistic swimming action at any retrieve speed Exclusive two-tone injection molding technology Superior balance and natural baitfish profile Ribbed body increases vibration and water displacement Strong squid scent attracts and holds fish Integrated center rigging line for precise hook placement Nail-weight indicators for deeper presentations Durable soft plastic construction Specifications Length: 5.8" Style: Paddle Tail Swimbait Scent: Squid Body Style: Ribbed Best Target Species: Largemouth Bass, Smallmouth Bass, Spotted Bass Package Quantity: Varies by color Best Uses Swimbait jig heads Weighted swimbait hooks Alabama rigs (A-Rigs) ChatterBait trailers Spinnerbait trailers Offshore structure fishing Schooling bass Grass edges and weed lines

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Bobby Garland Crappie Shooter Product Details Big crappies love overhead cover. Here's the perfect lure for "shooting" under those docks and overhangs where the slabs grow fat and lazy. The Bobby Garland Crappie Shooter is a slim, broad-bodied shad bait that's designed to skip across the surface and underneath overhead cover, then slowly fall in a realistic horizontal position. Its "boat-hull" belly shape and spear-shaped tail give it a fluttering, side-to-side gliding motion on the descent, much like a small shad or minnow in distress—easy pickin's for that hungry crappie lying in wait. The Crappie Shooter's flat back features a molded centerline for easy hook alignment; realistic colors perfectly imitate typical dock forage. Perfect for "shooting" to docks and overhangs Easily gets into places other lures can't Slim, broad-bodied shad bait Designed to skip over the surface and underneath cover Realistic horizontal fall Fluttering, dying-baitfish motion on descent Flat back, "boat-hull" belly, spear-shaped tail Centerline hook alignment guide for easy rigging

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Strike King Sexy Spoon Overview The Strike King Sexy Spoon is here and is large and in charge. Spoon fishing is nothing new to many fisherman but now it's quickly become a valuable tool for fishing deep structure. The Sexy Spoon is designed to emulate a dying baitfish, the flash, flutter and fall of the Sexy Spoon is unlike any other spoon on the market. Fished around submerged brush, deep grass or muscle beds there is no wrong way to fish the Sexy Spoon. Most commonly retrieved by stroking the spoon, this technique yields some big fish! Once again, this is a big fish bait! Note: All Sexy Spoons are painted chrome. All non painted areas are chrome.

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Z-Man DieZel Eye Jigheads   Overview Forged on three sides to ensure superior strength for large predators, the Z-Man Diezel Eye Jigheads are built around custom heavy-gauge needlepoint hooks so anglers can deliver powerful hooksets with confidence. Made to pair seamlessly with the Z-Man Diezel MinnowZ Swimbait or any of your favorite large Elaztech profiles, the hallmark Eye Strike head designs feature oversized eyes to create a prominent strike target for the fish to zero in on. Poured with dual conical keeper barbs to securely lock Elaztech soft plastics in place, each jighead also has a molded retainer collar so you can customize your presentation with a silicone skirt. Finished with durable chip-resistant powder paint, the Z-Man Diezel Eye Jigheads are available in a wide range of sizes so you're covered whether you prefer trophy hunting in shallow or deep waters. (2) per package

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Product Details You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance of a plastic bait. Patented Flash Disc™ technology casts far and tracks true with reliable longevity. Fish-catching confidence comes easy with this hatch-matching marvel. The Berkley Dime lure boasts sticky-sharp Fusion19™ hooks, and ultrarealistic finishes in nature's colors. Ideal mid-depth crankbait Proven balsa-like action with plastic-bait durability Flash Disc technology casts far and tracks true Sticky-sharp Fusion19 hooks

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Gamakatsu Swimbait Head The Gamakatsu Swimbait Head combines premium hook performance with a realistic baitfish profile to create a deadly presentation for bass and other predatory fish. Built around Gamakatsu’s trusted 60-degree Superline hook, this swimbait head delivers exceptional hook-setting power and the strength needed for braided line and heavy cover fishing. Designed for use with paddle tail swimbaits and other soft plastics, the streamlined head shape creates a natural swimming action that tracks true through open water, grass lines, brush, and structure. The integrated spring lock keeper firmly secures soft plastics in place, reducing tearing and eliminating the need for messy glues or constant bait adjustments. Finished with ultra-realistic 3D eyes and detailed head shaping, the Gamakatsu Swimbait Head adds lifelike attraction that helps trigger more strikes from pressured fish. Whether slow-rolling for largemouth bass, targeting suspended fish, or fishing around cover, this swimbait jig head delivers tournament-level performance and reliability. Features Premium Gamakatsu 60-degree Superline hook Built for swimbaits and soft plastic trailers Strong hook designed for braided line applications Integrated spring lock bait keeper Eliminates the need for glue Realistic head design with lifelike 3D eyes Streamlined profile for natural swimming action Excellent hook-up ratio and holding power Best Uses Paddle tail swimbaits Bass fishing Open water presentations Grass and cover fishing Umbrella rigs Heavy line applications Suspended fish Swimbait fishing Why Anglers Like It The Gamakatsu Swimbait Head combines premium hook quality, realistic detail, and a secure bait keeper system into one dependable swimbait setup that keeps soft plastics rigged properly and fish pinned during the fight.

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Product Details Tested and proven on California lunkers, the Yamamoto Baits Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. Yamamoto Senkos are not magic, but they're pretty darn close.

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Lucky Craft Sammy 100 "Walking the Dog" action can be difficult to achieve with some top water baits. SAMMY makes it easy. Combine its easy to achieve "Walk the Dog" action with the spitting action of a popper and SAMMY gives you unsurpassed top water performance. But that's not all. Add the bass calling, glass rattles and the ultra natural coloring to top water bait that can be cast a long distance, and SAMMY becomes a must for all tackle boxes! SAMMY has already accounted for victories at the various tournaments within the past three years.This bait size is a perfect all-around size and will catch numbers of fish, but it still appeals to large predators. It is a great topwater lure when fishing around schooling fish when the baitfish are not too large. Lucky Craft pro Brent Ehrler likes to fish the Sammy 100 quickly. "You can get it to jump, hop, and walk like a fleeing baitfish," he said. "It casts very easily and that makes it great for quickly covering water."

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Storm Rattlin' Chug Bug 08 Product Details Nothing gets predator fish to the surface faster than a commotion-creating STORM® Rattlin' Chug Bug®. The productive, do-everything topwater pops, spits, and chugs like a fleeing baitfish with every rod twitch. On slow days when its water-disturbing action doesn't provoke a full response,the super loud rattle will finish the job. Sporting brilliant, lifelike finishes, the Rattlin' Chug Bug features a seductive teaser tail hook that adds extra appeal and increases tailweight for smooth, extra-long casts. The do-everything topwater lure Spits, darts, and chugs like fleeing baitfish Loud rattle Teaser tail hook Weighted tail for long casts

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Strike King Skip'N Buzz Buzzbait Product Details Even the most sheltered bass can't escape the deep-cover targeting of the Strike King® Skip'N Buzz. As one of the best skip and pitch anglers on the planet, tour professional Andy Montgomery knows how to tempt bass right out of their favorite hiding places. Andy helped re-engineer the legendary Strike King buzzbait into a real bass-seeking missile. The game-changing Skip'N Buzz switches out the traditional skirt for a soft plastic Strike King Toad and interchangeable matching Rage Swimmer. It easily skips right underneath docks and low-hanging trees where bass live hungry and defenseless. Designed by professional angler Andy Montgomery Pre-rigged with soft-plastic Strike King Toad Includes interchangeable matching Rage Swimmer Easily skips right underneath docks and low-hanging trees

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