Product Details The SPRO® Squid Tail Jig mimics baitfish and squid in the water with its erratic behavior and lifelike action. With four colors and a variety of sizes to choose from, this SPRO jig has a soft plastic tail and comes pre-rigged with an incredibly sharp and strong Gamakatsu® hook. The realistic design and movement of the squid tail makes this an excellent choice for saltwater anglers seeking out fluke, stripers or sea bass. FEATURES: SPRO Squid Tail Saltwater Jigs Mimic baitfish and squid in the water Soft plastic squid tail emulates real gamefish movement Realistic movement drives fish crazy Unique shaped head and eye placement creates a realistic appearance Sharp and super strong Gamakatsu® hooks Glow color glows in the dark

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Shimano Zumverno 95SP Flash Boost Jerkbait Product Description The Shimano Zumverno 95SP Flash Boost Jerkbait combines advanced lure technology with a compact profile that excels when fish are keyed in on smaller forage. Designed for anglers who need to downsize their presentation without sacrificing action, the Zumverno delivers a lifelike swimming motion and aggressive darting action that triggers reaction strikes from bass and other predatory fish. A wide-bill design creates an erratic side-to-side movement and natural body roll during retrieves and jerks. Shimano's exclusive FLASH BOOST technology continuously emits flashes even when the lure is paused, mimicking the appearance of a wounded baitfish and enticing hesitant fish to commit. JET BOOST technology enhances casting distance and accuracy, helping anglers cover more water and reach fish that other jerkbaits can't. SCALE BOOST technology utilizes realistic holographic patterns to create an incredibly lifelike baitfish appearance that excels in clear water and pressured fisheries. Features • FLASH BOOST technology creates enticing flash during retrieve and pause• JET BOOST technology improves casting distance and accuracy• SCALE BOOST holographic finish provides lifelike baitfish appearance• Wide-bill design for erratic darting action• Natural body roll triggers reaction strikes• Downsized profile for matching smaller forage• Suspending jerkbait design• Premium Shimano construction and finishes Best Uses • Bass fishing• Cold water fishing• Clear water fisheries• Suspending jerkbait presentations• Targeting pressured fish• Matching smaller baitfish forage• Pre-spawn and post-spawn bass fishing• Covering large flats and points Why Anglers Like It The Shimano Zumverno 95SP Flash Boost Jerkbait stands out because it combines three of Shimano's most advanced lure technologies into a compact, highly effective jerkbait. Anglers appreciate its realistic appearance, long casting ability, and unique FLASH BOOST system that continues to attract fish even when the lure is sitting still. The combination of lifelike action and advanced technology makes it a reliable choice when fish are feeding on smaller baitfish.

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Storm Rattlin' Chug Bug 08 Product Details Nothing gets predator fish to the surface faster than a commotion-creating STORM® Rattlin' Chug Bug®. The productive, do-everything topwater pops, spits, and chugs like a fleeing baitfish with every rod twitch. On slow days when its water-disturbing action doesn't provoke a full response,the super loud rattle will finish the job. Sporting brilliant, lifelike finishes, the Rattlin' Chug Bug features a seductive teaser tail hook that adds extra appeal and increases tailweight for smooth, extra-long casts. The do-everything topwater lure Spits, darts, and chugs like fleeing baitfish Loud rattle Teaser tail hook Weighted tail for long casts

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Strike King Sexy Spoon Overview The Strike King Sexy Spoon is here and is large and in charge. Spoon fishing is nothing new to many fisherman but now it's quickly become a valuable tool for fishing deep structure. The Sexy Spoon is designed to emulate a dying baitfish, the flash, flutter and fall of the Sexy Spoon is unlike any other spoon on the market. Fished around submerged brush, deep grass or muscle beds there is no wrong way to fish the Sexy Spoon. Most commonly retrieved by stroking the spoon, this technique yields some big fish! Once again, this is a big fish bait! Note: All Sexy Spoons are painted chrome. All non painted areas are chrome.

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Z-Man DieZel Eye Jigheads   Overview Forged on three sides to ensure superior strength for large predators, the Z-Man Diezel Eye Jigheads are built around custom heavy-gauge needlepoint hooks so anglers can deliver powerful hooksets with confidence. Made to pair seamlessly with the Z-Man Diezel MinnowZ Swimbait or any of your favorite large Elaztech profiles, the hallmark Eye Strike head designs feature oversized eyes to create a prominent strike target for the fish to zero in on. Poured with dual conical keeper barbs to securely lock Elaztech soft plastics in place, each jighead also has a molded retainer collar so you can customize your presentation with a silicone skirt. Finished with durable chip-resistant powder paint, the Z-Man Diezel Eye Jigheads are available in a wide range of sizes so you're covered whether you prefer trophy hunting in shallow or deep waters. (2) per package

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One of the deadliest lures of all time! The legendary Mepps® Black Fury® Spinner features a specially shaped black blade with bright dots, which creates just enough flash to catch a fish's eye without spooking it. You'll find this legendary inline spinner a great choice for clear water, overcast days, and night fishing, and a real sleeper for lakes and rivers subjected to heavy fishing pressure. The longer, narrower blade rotates close to the body, reducing the amount of lift, for effective mid-depth retrieves. Quality brass body components; razor-sharp gold-plated treble with natural squirrel hair or bucktail dressing. Great for clear water, overcast days, or night fishing Black blade with bright dots Blade rotates close to the body Premium brass body with gold-plated treble Natural tail dressing

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Product Details You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance of a plastic bait. Patented Flash Disc™ technology casts far and tracks true with reliable longevity. Fish-catching confidence comes easy with this hatch-matching marvel. The Berkley Dime lure boasts sticky-sharp Fusion19™ hooks, and ultrarealistic finishes in nature's colors. Ideal mid-depth crankbait Proven balsa-like action with plastic-bait durability Flash Disc technology casts far and tracks true Sticky-sharp Fusion19 hooks

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BACKWATER TACKLE NOTES The Backwater Shad Series was built for the rivers, creeks, ponds, and lakes we fish every day across Kentucky, Tennessee, and the Ohio River region. These jig heads are designed to match natural baitfish profiles while still providing enough flash and visibility to trigger aggressive strikes in changing water conditions. BEST USES Small swimbaits River current seams Creek mouths and drains Suspended bass and crappie Cold-water finesse presentations LOCAL CONFIDENCE COLORS Toxic Shad Ghost Shad Natural Shad Chartreuse patterns for stained water WHY ANGLERS LIKE IT Balanced head design for a natural fall Sharp hook penetration Excellent baitfish profile Performs in both clear and stained water Built for real fishing conditions DESCRIPTION Built for real-world fishing conditions, the Backwater Shad Series jig heads are designed to match baitfish profiles while giving you the visibility and trigger points needed to get more bites. Each jig features a clean, balanced head design for a natural fall, paired with a sharp hook that sticks fish when it matters. Whether you’re fishing the Ohio River, creeks, or farm ponds, these jigs are tuned for both clear and stained water conditions. From subtle, natural tones to high-visibility patterns like Toxic Shad and Ghost Shad, this lineup gives you the confidence to adjust to changing water clarity and fish behavior.

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Z-Man Chatterbait Jack Hammer Baby Jack Product Description The Z-Man® Chatterbait® Jack Hammer™ Baby Jack™ delivers the legendary vibration and fish-catching performance of the original Jack Hammer in a compact finesse profile built for pressured fish and tough conditions. Co-developed by pro anglers Brett Hite and Morizo Shimizu, the Baby Jack features a precision-engineered compact head and smaller ChatterBlade® that engages instantly for hard-thumping action and lifelike movement. Designed for clear water, finesse presentations, and finicky bass, the Baby Jack combines premium components with tournament-level performance. A wire-tied silicone skirt provides long-lasting durability and natural action, while the razor-sharp 3/0 Decoy hook delivers solid hooksets. The Decoy Egg Snap line tie improves blade movement and vibration transfer, and the double-wire bait keeper securely holds soft plastic trailers in place cast after cast. Whether you're targeting shallow cover, pressured largemouth, or active smallmouth, the Jack Hammer Baby Jack gives anglers a compact bladed jig profile that consistently triggers reaction strikes when larger chatterbaits stop producing. Features Downsized version of the legendary Jack Hammer bladed jig Compact finesse profile for pressured fish and tough conditions Compact ChatterBlade® starts vibrating instantly Precision compact head with enlarged collar for improved balance and action Wire-tied silicone skirt for durability and lifelike movement Razor-sharp 3/0 medium-wire Decoy hook Decoy Egg Snap line tie for enhanced action and vibration Double-wire bait keeper securely holds trailers Excellent for clear water and finesse chatterbait presentations Best Uses Bass fishing Finesse chatterbait presentations Clear water fishing Shallow grass and cover Pressured fisheries Smallmouth bass fishing Skipping docks and tight cover Compact trailer presentations Why Anglers Like It Anglers love the Z-Man Chatterbait Jack Hammer Baby Jack because it delivers the same premium vibration, quality components, and fish-triggering action as the original Jack Hammer in a smaller finesse package. Its compact profile excels when bass become pressured or wary of larger baits, while the instant-start blade action and premium hook setup help anglers generate more bites and better hookups in challenging conditions.

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Product Details Without a doubt, the Joe's Flies Short Striker Series Lures are a must have for every angler who chases trout, smallies, walleye and steelhead. With their mirrored-polished Colorado spinner blade thumping hard and premium quality hand-tied fly, these Short Striker in-line spinner flies are second to none when it comes to tempting and tantalizing big fish into a strike. Plus these in-line spinner flies have a trailing treble hook attached with 30 lb. test stainless steel wire so short strikers are hooked and not missed.

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Booyah Hard Knocker Lipless Crankbait Product Description The Booyah Hard Knocker Lipless Crankbait combines aggressive vibration, premium finishes, and an extremely loud multi-ball rattle system designed to trigger reaction strikes from bass. Built to imitate fleeing baitfish, the Hard Knocker produces a powerful acoustic signature that helps fish locate the lure even in stained water and low-visibility conditions. Its realistic scale pattern, detailed finishes, and 3D eyes create a convincing forage profile, while durable hardware and sharp treble hooks provide dependable hook-up performance. Whether ripped through grass, burned over flats, or yo-yoed around structure, the Hard Knocker excels throughout the year. Features • Loud multi-ball rattle system• Strong vibration and sound output• Detailed baitfish profile• Realistic 3D eyes• Premium paint finishes• Durable split rings• Sharp treble hooks• Effective in clear or stained water Best Uses • Lipless crankbait fishing• Spring bass fishing• Fall shad patterns• Grass flats• River fishing• Open-water bass schools• Covering water quickly• Reaction-strike presentations Why Anglers Like It Bass anglers appreciate the Hard Knocker because its loud acoustic profile helps draw fish from greater distances than many traditional lipless crankbaits. It performs exceptionally well around grass, shallow flats, and schooling fish where vibration and sound are critical for triggering aggressive strikes.

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Lucky Craft Sammy 100 "Walking the Dog" action can be difficult to achieve with some top water baits. SAMMY makes it easy. Combine its easy to achieve "Walk the Dog" action with the spitting action of a popper and SAMMY gives you unsurpassed top water performance. But that's not all. Add the bass calling, glass rattles and the ultra natural coloring to top water bait that can be cast a long distance, and SAMMY becomes a must for all tackle boxes! SAMMY has already accounted for victories at the various tournaments within the past three years.This bait size is a perfect all-around size and will catch numbers of fish, but it still appeals to large predators. It is a great topwater lure when fishing around schooling fish when the baitfish are not too large. Lucky Craft pro Brent Ehrler likes to fish the Sammy 100 quickly. "You can get it to jump, hop, and walk like a fleeing baitfish," he said. "It casts very easily and that makes it great for quickly covering water."

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