Product Details 5pk Load your tackle box with some of the hottest soft plastic baits in the industry. Zoom® baits are preferred by tournament fishermen for their uncanny fish-producing ability. And once fish bite into this lifelike, super-soft and salt-impregnated Big Salty Chunk® lure, they'll fight to hang on. These incredibly productive colors set the standard for other lure makers. If you've never tried Zoom baits, be sure and tie one on. From that moment on there'll be plastic baits, and there'll be Zoom baits.

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Bobby Garland Head Dockt'R Shooter Jigheads Product Details There's an art to the technique of shooting or skipping tiny jigheads under docks, boathouses, and low-hanging trees. It's even tougher to sling that jig in there without your soft plastic trailer jarring loose before it reaches its destination. A Bobby Garland® Head Dockt'R Shooter Jighead fixes all that. It's specially designed for this, with a unique circular head, a full-size #4 crappie hook, and precision-cut circular baitkeepers to hold your trailer in place no matter how many bounces it takes to put the lure into the strike zone. Fits virtually all 2" and larger soft plastic lure bodies. Bobby Garland Head Dockt'R Shooter Jigheads feature bright Electreflect Candy Colors in a high-gloss finish with a quality UV top coat; premium black chrome hooks. 1/24-oz. jig has 3 baitkeeper rings; 1/32-oz. has 2. Specially designed for shooting docks Unique 1/24-oz. or 1/32-oz. circular head Full-size #4 crappie hook Precision-cut circular baitkeeper Fits most 2" and larger plastic bodies Bright Electreflect Candy Colors High-gloss finish with UV top coat Premium black chrome hooks

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One of the deadliest lures of all time! The legendary Mepps® Black Fury® Spinner features a specially shaped black blade with bright dots, which creates just enough flash to catch a fish's eye without spooking it. You'll find this legendary inline spinner a great choice for clear water, overcast days, and night fishing, and a real sleeper for lakes and rivers subjected to heavy fishing pressure. The longer, narrower blade rotates close to the body, reducing the amount of lift, for effective mid-depth retrieves. Quality brass body components; razor-sharp gold-plated treble with natural squirrel hair or bucktail dressing. Great for clear water, overcast days, or night fishing Black blade with bright dots Blade rotates close to the body Premium brass body with gold-plated treble Natural tail dressing

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Product Details Load your tackle box with some of the hottest soft plastic baits in the industry. Zoom® baits are preferred by tournament fishermen for their uncanny fish-producing ability. And once fish bite into this lifelike, super-soft and salt-impregnated lure, they'll fight to hang on to. These incredibly productive colors set the standard for other lure makers, and we now have over 440 color and style combinations to overflow your tackle box! If you've never tried Zoom baits, be sure and tie one on. From that moment on there'll be plastic baits, and there'll be Zoom baits.

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Product Details The Rage Tail® series' unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action is coming from a soft plastic...but the fish will.

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Product Details Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley® Krej® Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work. Berkley Krej Jerkbait comes equipped with 2 ultra-sharp treble hooks. Designed with Forward Facing Sonar in mind Swims upward in the water column Backward fall on a pause Fish sub-surface or topwater

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BACKWATER TACKLE NOTES The Backwater Shad Series was built for the rivers, creeks, ponds, and lakes we fish every day across Kentucky, Tennessee, and the Ohio River region. These jig heads are designed to match natural baitfish profiles while still providing enough flash and visibility to trigger aggressive strikes in changing water conditions. BEST USES Small swimbaits River current seams Creek mouths and drains Suspended bass and crappie Cold-water finesse presentations LOCAL CONFIDENCE COLORS Toxic Shad Ghost Shad Natural Shad Chartreuse patterns for stained water WHY ANGLERS LIKE IT Balanced head design for a natural fall Sharp hook penetration Excellent baitfish profile Performs in both clear and stained water Built for real fishing conditions DESCRIPTION Built for real-world fishing conditions, the Backwater Shad Series jig heads are designed to match baitfish profiles while giving you the visibility and trigger points needed to get more bites. Each jig features a clean, balanced head design for a natural fall, paired with a sharp hook that sticks fish when it matters. Whether you’re fishing the Ohio River, creeks, or farm ponds, these jigs are tuned for both clear and stained water conditions. From subtle, natural tones to high-visibility patterns like Toxic Shad and Ghost Shad, this lineup gives you the confidence to adjust to changing water clarity and fish behavior.

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Z-Man Chatterbait Jack Hammer Baby Jack Product Description The Z-Man® Chatterbait® Jack Hammer™ Baby Jack™ delivers the legendary vibration and fish-catching performance of the original Jack Hammer in a compact finesse profile built for pressured fish and tough conditions. Co-developed by pro anglers Brett Hite and Morizo Shimizu, the Baby Jack features a precision-engineered compact head and smaller ChatterBlade® that engages instantly for hard-thumping action and lifelike movement. Designed for clear water, finesse presentations, and finicky bass, the Baby Jack combines premium components with tournament-level performance. A wire-tied silicone skirt provides long-lasting durability and natural action, while the razor-sharp 3/0 Decoy hook delivers solid hooksets. The Decoy Egg Snap line tie improves blade movement and vibration transfer, and the double-wire bait keeper securely holds soft plastic trailers in place cast after cast. Whether you're targeting shallow cover, pressured largemouth, or active smallmouth, the Jack Hammer Baby Jack gives anglers a compact bladed jig profile that consistently triggers reaction strikes when larger chatterbaits stop producing. Features Downsized version of the legendary Jack Hammer bladed jig Compact finesse profile for pressured fish and tough conditions Compact ChatterBlade® starts vibrating instantly Precision compact head with enlarged collar for improved balance and action Wire-tied silicone skirt for durability and lifelike movement Razor-sharp 3/0 medium-wire Decoy hook Decoy Egg Snap line tie for enhanced action and vibration Double-wire bait keeper securely holds trailers Excellent for clear water and finesse chatterbait presentations Best Uses Bass fishing Finesse chatterbait presentations Clear water fishing Shallow grass and cover Pressured fisheries Smallmouth bass fishing Skipping docks and tight cover Compact trailer presentations Why Anglers Like It Anglers love the Z-Man Chatterbait Jack Hammer Baby Jack because it delivers the same premium vibration, quality components, and fish-triggering action as the original Jack Hammer in a smaller finesse package. Its compact profile excels when bass become pressured or wary of larger baits, while the instant-start blade action and premium hook setup help anglers generate more bites and better hookups in challenging conditions.

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Product Details Without a doubt, the Joe's Flies Short Striker Series Lures are a must have for every angler who chases trout, smallies, walleye and steelhead. With their mirrored-polished Colorado spinner blade thumping hard and premium quality hand-tied fly, these Short Striker in-line spinner flies are second to none when it comes to tempting and tantalizing big fish into a strike. Plus these in-line spinner flies have a trailing treble hook attached with 30 lb. test stainless steel wire so short strikers are hooked and not missed.

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Heddon Zara Puppy   The Heddon Zara Puppy brings all of the advantages of a Zara Spook to a smaller package that appeals to gamefish of all sizes. Walk the puppy for big fish!

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Heddon Saltwater Super Spook Jr.   The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this downsized version features a saltwater flavor. This tough 3 1/2-inch Super Spook Jr. comes with two super-sharp saltwater grade hooks and hardware.

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Product Description The Strike King Tour Grade Hair Jig is built for anglers who need a subtle, lifelike presentation when bass are pressured, suspended, or feeding cautiously. Hand-tied with premium marabou feathers, this finesse jig delivers a natural hovering action and slow fall that looks alive with even the smallest rod movement. Its 90° line tie helps keep the bait tracking horizontally, making it a strong option for finesse fishing, clear water, cold water, suspended fish, and live sonar presentations. Finished with an ultra-sharp jig hook, the Tour Grade Hair Jig gives anglers a compact, high-confidence bait for targeting bass that have seen everything. Key Features Hand-tied marabou hair jig Premium marabou feathers create natural pulsing action Slow-sinking, hovering presentation Excellent for pressured or finicky bass Great for clear water, cold water, and finesse fishing 90° line tie for a natural horizontal presentation Ultra-sharp jig hook for solid hooksets Strong option for live sonar fishing Why Anglers Like It Anglers like the Strike King Tour Grade Hair Jig because it does not need much action to look alive. The marabou breathes, pulses, and hovers naturally in the water, making it deadly when bass are suspended, following bait, or refusing louder presentations. It is especially useful when fishing live sonar because it stays subtle, compact, and easy for fish to commit to.

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