Silver Buddy Spoon  Now in production again by its inventor and namesake Buddy Banks, the Silver Buddy is being offered in the silver only. Highly sought by anglers due to their unique fish catching characteristics, the original Silver Buddy has been copied, but never duplicated. After 20 years, it's no secret that Silver Buddy lures catch just about anything that swims. Its baitfish profile, fish-attracting flash, and vibration entice reactions at any depth and in every season. NOW AVAILABLE IN A WIDER SELECTION OF FINISH COMBINATIONS.

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Keitech FAT Swing Impact Swimbait 4.8" Product Description The Keitech FAT Swing Impact 5.8" is a premium paddle tail swimbait designed to deliver a lifelike swimming action at virtually any retrieve speed. Built using Keitech's exclusive two-tone injection molding process, the FAT Swing Impact combines multiple plastic densities to create superior balance, natural movement, and true baitfish realism. Its ribbed body produces subtle vibrations and increased water displacement while the strong squid scent helps trigger more strikes and encourages fish to hold on longer. Whether rigged on a swimbait head, weighted hook, umbrella rig, or used as a trailer, the FAT Swing Impact consistently produces results for largemouth, smallmouth, and spotted bass. Why Anglers Like It Extremely realistic swimming action Produces strikes at slow, medium, and fast retrieve speeds Strong squid scent increases fish retention Easy to rig thanks to the molded center rigging line Excellent for both open water and cover fishing Proven producer on jig heads, A-rigs, and ChatterBaits Consistent action straight out of the package Features Realistic swimming action at any retrieve speed Exclusive two-tone injection molding technology Superior balance and natural baitfish profile Ribbed body increases vibration and water displacement Strong squid scent attracts and holds fish Integrated center rigging line for precise hook placement Nail-weight indicators for deeper presentations Durable soft plastic construction Specifications Length: 4.8" Style: Paddle Tail Swimbait Scent: Squid Body Style: Ribbed Best Target Species: Largemouth Bass, Smallmouth Bass, Spotted Bass Package Quantity: Varies by color Best Uses Swimbait jig heads Weighted swimbait hooks Alabama rigs (A-Rigs) ChatterBait trailers Spinnerbait trailers Offshore structure fishing Schooling bass Grass edges and weed lines

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Yamamoto Baits Zako Swimbait Product Description Designed by Bassmaster Elite Series pro Brett Hite, the Yamamoto Baits Zako Swimbait is purpose-built to be the ultimate trailer for vibrating jigs and flipping jigs. Its deep-bodied shad profile closely imitates the baitfish that big bass target, while flanged fins and a unique accordion-style tail create subtle, lifelike movement on every retrieve. Whether you're pairing it with a bladed jig, swim jig, or using it as a standalone swimbait presentation, the Zako delivers a natural swimming action that consistently triggers strikes from largemouth, smallmouth, and spotted bass. The molded belly slit and top hook groove make rigging simple and ensure proper hook alignment for better hookups. Key Features Designed by Bassmaster Elite pro Brett Hite Ideal trailer for bladed jigs and flipping jigs Deep-bellied shad profile mimics natural forage Flanged fins create realistic swimming action Accordion-style tail provides subtle movement Molded belly slit for easy weedless rigging Top hook groove improves hook alignment Proven bass-catching design for multiple presentations Why Anglers Like It Excellent trailer for ChatterBaits, bladed jigs, and swim jigs Deep shad profile gives it a bulky, natural baitfish look Accordion-style tail creates tight, subtle action Belly slit and back groove make rigging easier Designed by Brett Hite, a proven jig and ChatterBait specialist Works well around grass, docks, laydowns, and open-water baitfish patterns

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Product Description Z-Man Trout Eye Jigheads Designed by legendary inshore angler Ralph Phillips, the Z-Man Trout Eye Jighead gives predatory fish exactly what they're looking for—an easy target. Featuring an oversized, lifelike 3D eye, the Trout Eye creates a focal point that triggers aggressive strikes from speckled trout, redfish, snook, tarpon, flounder, and other inshore gamefish. Unlike standard jigheads, the Trout Eye is meticulously hand-poured and balanced to maintain a natural baitfish profile during the retrieve, making it especially effective in shallow water applications. Built around a premium Mustad UltraPoint hook, it delivers exceptional hook penetration and holding power, while the dual-barb keeper securely locks soft plastics in place for extended durability. Whether you're fishing paddle tails, jerk shads, or other soft plastics, the Trout Eye Jighead helps create a realistic presentation that consistently attracts strikes. Features Oversized, lifelike 3D eye attracts predator fish Hand-poured construction for precise balance Maintains a natural baitfish profile in shallow water Premium Mustad UltraPoint hook Double-barb keeper secures soft plastics Ideal for trout, redfish, snook, tarpon, flounder, and more Why Anglers Like It Proven inshore design developed by trout specialist Ralph Phillips Large eye gives fish a clear strike target Excellent balance improves lure action and presentation Strong Mustad hook handles powerful inshore species Holds soft plastics securely, reducing bait replacement

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Norman Speed N Jr   A snack-sized version of the proven Speed N Crankbait, the Norman Speed N Jr. Crankbait is a superb device for navigating highly pressured or ultra-clear fisheries. Also a deadly option when your lake’s bass are focused on smaller forage, the Speed N Jr. comes in under 2-1/2 inches, yet dishes out big action with a tight wobble and aggressive pitch and roll that predators simply can’t ignore. It also houses an internal rattle that provides a unique dull thumping sound to further enhance its big bass appeal. Ready to fish right out of the package, the Norman Speed N Jr. Crankbait comes with razor sharp treble hooks for a high hook up ratio and a protective gel coating that provides increased durability so you can catch more fish while your bait maintains a fresh look. Additionally, its dependable bill that delivers the sought-after erratic hunting action is built to bang and grind into hard cover without failing. Encased in custom Norman colorways, the Norman Speed N Jr. Crankbait is sure to appeal to the full sensory array of predatory fish.

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Product Details Smallmouths love Strike King®'s Bitsy Bug® Mini Jigs! In additiion to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weedguards. Downsized design Premium silicone skirts Fiber weedguards

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Yamamoto Senko 4" Product Details Tested and proven on California lunkers, the Yamamoto Baits Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. Yamamoto Senkos are not magic, but they're pretty darn close. Salt-impregnated Casts like a bullet Unique fall when fished weightless or wacky style

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Strike King Pro-Model 6XD Crankbait   Product Details It's easy to see why Strike King® Pro-Model® XD series crankbaits are so popular with the pros. These extra-deep diving crankbaits feature a unique curved bill and balance that creates a steep dive angle, allowing them to dive deeper and faster than most other deep diving hardbaits. This unique bill also allows the XDs to track well when making contact with the bottom. Every lure in the XD series also features a striking finish and free-floating rattle chambers that emit varying sound frequencies to inspire big strikes.   Fast, extra-deep diving crankbaits Steep dive angle Tracks well when hitting bottom Strikingly realistic finishes Free-floating rattle chambers

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New! BOOYAH Flash Point Jerkbait Product Details Experience next-level results using forward-facing sonar with the revolutionary BOOYAH® Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Point lure makes sight fishing on electronics easy and highly accurate with the signature head blade generating an exceptional live-sonar return. The blade also produces subtle flash and visibility to give bass an aiming point on the strike for reliable hooksets. The narrow profile with broad, rounded back and belly realistically imitates a herring or shad, while the highly responsive action offers an easy target to all kinds of gamefish. Etched scales and fins, matched with intricate painting, add another layer of convincing realism to this jerkbait's lifelike appearance. This BOOYAH jerkbait dives 4' to 6' when cast and suspends at a 40° nose-down angle when paused to imitate a dying baitfish. Give your rod tip a quick snap to impart quick, highly erratic movement. You can rely on this forward-facing-sonar lure to stay at the same water-column level whether darting or resting. The Flash Point jerkbait from BOOYAH features a weight-transfer system consisting of dense tungsten beads to bring long-distance targets well within your casting range. Revolutionary forward-facing-sonar jerkbait Generates an exceptional live-sonar return Etched scales and fins with intricate painting Dives 4' to 6' and remains at the same water level Suspends at a 40° nose-down angle Quick, highly erratic movement Weight-transfer system for castability

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Product Details Zoom's most popular creature bait, the Zoom® Baby Brush Hog, looks like nothing and everything, all rolled into one. This crawfish/lizard/worm hybrid features a slender body with high-action appendages which help slow the fall and create loads of vibration and appealing movement. Great for pitching, flipping, or swimming, the Zoom Baby Brush Hog is always a deadly choice for bass, no matter how it's rigged. Crawfish/lizard/worm hybrid Slender body with high-action appendages Wholly realistic, super-soft to the touch Salt-impregnated Great for pitching, flipping or swimming Year after year, Zoom Baits remain the hottest soft plastics in bass fishing. Zoom softbaits are legendary for their uncanny fish-producing ability, and rare is the tournament angler who will leave the dock without a good supply in the boat. Wholly realistic, super-soft to the touch, and salt-impregnated, Zoom softbaits have the look, the action, and the flavor needed to make fish bite down hard, and fight to hang on.

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