Strike King Pro-Model 6XD Crankbait   Product Details It's easy to see why Strike King® Pro-Model® XD series crankbaits are so popular with the pros. These extra-deep diving crankbaits feature a unique curved bill and balance that creates a steep dive angle, allowing them to dive deeper and faster than most other deep diving hardbaits. This unique bill also allows the XDs to track well when making contact with the bottom. Every lure in the XD series also features a striking finish and free-floating rattle chambers that emit varying sound frequencies to inspire big strikes.   Fast, extra-deep diving crankbaits Steep dive angle Tracks well when hitting bottom Strikingly realistic finishes Free-floating rattle chambers

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New! BOOYAH Flash Point Jerkbait Product Details Experience next-level results using forward-facing sonar with the revolutionary BOOYAH® Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Point lure makes sight fishing on electronics easy and highly accurate with the signature head blade generating an exceptional live-sonar return. The blade also produces subtle flash and visibility to give bass an aiming point on the strike for reliable hooksets. The narrow profile with broad, rounded back and belly realistically imitates a herring or shad, while the highly responsive action offers an easy target to all kinds of gamefish. Etched scales and fins, matched with intricate painting, add another layer of convincing realism to this jerkbait's lifelike appearance. This BOOYAH jerkbait dives 4' to 6' when cast and suspends at a 40° nose-down angle when paused to imitate a dying baitfish. Give your rod tip a quick snap to impart quick, highly erratic movement. You can rely on this forward-facing-sonar lure to stay at the same water-column level whether darting or resting. The Flash Point jerkbait from BOOYAH features a weight-transfer system consisting of dense tungsten beads to bring long-distance targets well within your casting range. Revolutionary forward-facing-sonar jerkbait Generates an exceptional live-sonar return Etched scales and fins with intricate painting Dives 4' to 6' and remains at the same water level Suspends at a 40° nose-down angle Quick, highly erratic movement Weight-transfer system for castability

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Rapala Husky Jerk Minnow Product Details Perfectly balanced, the Rapala® Husky Jerk® Minnow can be cast or trolled at any speed, and will still run true. Its rattle chamber transmits sound waves that amplify through the water, catching and piquing attention, and the horizontal suspending action of the Husky Jerk Minnow is more than a hungry predator can stand! The "Glass" colors offer a transparent body and a holographic ''spine'' for added flash; all styles are fitted with premium VMC® black nickel hooks. Tracks true at any speed Perfecty balanced Horizontal suspension at rest Loud rattles Premium VMC Black Nickel Hooks

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BACKWATER TACKLE NOTES The Jack Hammer has become one of the top-producing chatterbaits for anglers across Kentucky, Tennessee, and the Ohio River region. We’ve had excellent success around shallow grass, laydowns, and stained water conditions where the aggressive vibration helps fish locate the bait quickly. PAIR IT WITH Zako-style trailers Spunk Shad trailers Razor Shad trailers LOCAL CONFIDENCE COLORS Green Pumpkin White Chartreuse/White BEST SEASONS Spring prespawn Fall shad bite Overcast summer mornings DESCRIPTION Designed by Elite Series pros Brett Hite and Morizo Shimizu, the Z-Man ChatterBait Jack Hammer is one of the most refined and highly anticipated vibrating jigs to ever hit the U.S. market. Featuring an exclusive low center of gravity head with a flat bottom and a super-thin yet super-strong stainless steel blade, this combination ensures the Jack Hammer starts vibrating quickly while also allowing it to hunt side-to-side like a real baitfish. Its signature head and blade combo allow it to deflect off cover very easily and also make it a great choice for skipping under docks. A channeled groove along the bottom of the head positions the blade low enough to strike the head and produce its signature “chattering” sound. The groove also prevents the blade from dropping out of the eyelet, ensuring it never stops vibrating. Premium hand-tied silicone rubber skirts in a range of proven colors provide additional lifelike action, while a Gamakatsu Heavy Wire Hook ensures an ultra-high hookup ratio. A double-wire baitkeeper holds your soft plastic trailers securely in place as well. The number one choice of renowned “Bladed Jig Master” Brett Hite, the Z-Man ChatterBait Jack Hammer is responsible for more tour-level tournament wins than any other vibrating jig on the market.

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  Elevate your fishing game with this high-performance Gripforce BITE! designed to mimic the natural look and movement of a live minnow. Crafted from durable and ultra-flexible TPE  material, this lure combines lifelike action with exceptional resilience, ensuring it withstands countless strikes and retrieves. Key Features: Realistic Design: Swims realistically at slow speeds Flexible TPE Material: Built from premium-grade TPE, the lure offers unmatched durability and elasticity while maintaining a soft, natural feel that fish can’t resist. Enticing Action: A paddle tail provides a smooth, natural swimming motion that mimics an injured or fleeing baitfish. Versatile Usage: Perfect for use in freshwater lakes, rivers, or ponds, whether you're casting or vertical jigging for crappie or Bass. Multiple Color Options: Available in a variety of proven, crappie-attracting colors to suit different water conditions and seasons. Reusable: The tough TPE material resists tearing, making it a cost-effective and environmentally friendly choice. Specifications: Length: 3.15" and 4" Hook Compatibility: Ideal for rigging with jig heads or weighted hooks. Whether you’re a seasoned angler or new to the sport, this Soft Minnow Swimbait is the ultimate addition to your crappie fishing arsenal. Cast it, jig it, or troll it to experience unparalleled success on your next fishing trip!

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Bobby Garland Crappie Shooter Product Details Big crappies love overhead cover. Here's the perfect lure for "shooting" under those docks and overhangs where the slabs grow fat and lazy. The Bobby Garland Crappie Shooter is a slim, broad-bodied shad bait that's designed to skip across the surface and underneath overhead cover, then slowly fall in a realistic horizontal position. Its "boat-hull" belly shape and spear-shaped tail give it a fluttering, side-to-side gliding motion on the descent, much like a small shad or minnow in distress—easy pickin's for that hungry crappie lying in wait. The Crappie Shooter's flat back features a molded centerline for easy hook alignment; realistic colors perfectly imitate typical dock forage. Perfect for "shooting" to docks and overhangs Easily gets into places other lures can't Slim, broad-bodied shad bait Designed to skip over the surface and underneath cover Realistic horizontal fall Fluttering, dying-baitfish motion on descent Flat back, "boat-hull" belly, spear-shaped tail Centerline hook alignment guide for easy rigging

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Booyah One Knocker Product Details The BOOYAH® One Knocker Crankbait is especially effective on highly pressured bodies of water where big bass get accustomed to seeing (and hearing) every type of lipless crankbait known to man. This noisy BOOYAH rattle bait lure has a compact, streamlined shape and features a single tungsten rattle encased in a sound-intensifying chamber—bass just HAVE to hit it! Premium hooks. Deadly on highly pressured waters Extremely noisy on the retrieve Tungsten rattle in a sound-intensifying chamber Compact, streamlined shape Premium hooks

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Norman Deep Little N Crankbait Product Details Norman Lures'® amazingly productive Little N® and Deep Little N® crankbaits come in brilliant and dazzling Sunshine Gel-Coat finishes, for plenty of flash and reflection, and guaranteed never to wear off. Produces a tantalizing wiggle on its way down to the strike zone. Made in USA. Brilliant and dazzling Sunshine Gel-Coat finishes Plenty of flash and reflection Guaranteed never to wear off Produces a tantalizing wiggle

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Norman Middle N Crankbait Overview   A through and through fish catcher, the Norman Middle N Crankbait offers a bite-sized profile that is backed by a one of a kind acoustic and a wide wobbling action. Whether you’re targeting largemouth, smallmouth, or spotted bass, the Norman Middle N Crankbait is made using butyrate walls and a refined rattle system, which creates a universally appealing thud. Fitted with a precisely angled, round bill, the Norman Middle N Crankbait generates a wide, attention grabbing wobble and strike inducing deflections.Offered in a wide array of detailed paint jobs, the Norman Middle N Crankbait ensures that anglers have an effective color in all conditions, no matter the forage, water clarity, or time of year. Armed with two razor-sharp treble hooks, the Norman Middle N Crankbait delivers a combination of action, sound, and detail that has been putting bass in the livewell for decades.

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