New! BOOYAH Flash Point Jerkbait Product Details Experience next-level results using forward-facing sonar with the revolutionary BOOYAH® Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Point lure makes sight fishing on electronics easy and highly accurate with the signature head blade generating an exceptional live-sonar return. The blade also produces subtle flash and visibility to give bass an aiming point on the strike for reliable hooksets. The narrow profile with broad, rounded back and belly realistically imitates a herring or shad, while the highly responsive action offers an easy target to all kinds of gamefish. Etched scales and fins, matched with intricate painting, add another layer of convincing realism to this jerkbait's lifelike appearance. This BOOYAH jerkbait dives 4' to 6' when cast and suspends at a 40° nose-down angle when paused to imitate a dying baitfish. Give your rod tip a quick snap to impart quick, highly erratic movement. You can rely on this forward-facing-sonar lure to stay at the same water-column level whether darting or resting. The Flash Point jerkbait from BOOYAH features a weight-transfer system consisting of dense tungsten beads to bring long-distance targets well within your casting range. Revolutionary forward-facing-sonar jerkbait Generates an exceptional live-sonar return Etched scales and fins with intricate painting Dives 4' to 6' and remains at the same water level Suspends at a 40° nose-down angle Quick, highly erratic movement Weight-transfer system for castability

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Product Details 8pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish. The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait. FEATURES 2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor Designed to perfectly pair with Half Head and Ned style jigheads The PowerBait MaxScent™ material releases a super-charged scent field proven absolutely deadly in finesse application Fantastic multi-species bait for a variety of species including Bass, Walleye, and slab size Panfish!

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Bobby Garland Mo'Glo Jigheads Product Details The Bobby Garland® Mo' Glo™ Jigheads are glow-in-the-dark crappie heads with souped-up phosphorous levels added to the durable vinyl finishes. This ensures the Mo'Glo heads' high-gloss colors glow brighter and longer than traditional glow paints, giving anglers the best of both crappie fishing worlds - day and night. The super-sharp black chrome hook is perfectly tempered for crappie fishing, is plenty strong to land the occasional big catfish from a tree, and has just enough give, when needed, to pull free from a snag. Glow-in-the-dark crappie jigheads High-gloss colors glow brighter and longer Precisely balanced and hang true Bait keeper barb Super sharp black chome hook Hook is perfectly tempered for crappie fishing

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Strike King Tour Grade Tube Jig Heads Product Description The Strike King Tour Grade Tube Jig Head is specifically designed to maximize the action and effectiveness of tube baits and hollow-bodied swimbaits. Featuring a weight-forward design and a premium 60-degree black nickel Gamakatsu round bend hook, this jig head creates the erratic falling action that consistently triggers strikes from bass and other gamefish. The elongated tube-shaped head fits neatly inside hollow tubes for a clean presentation, while the 60-degree line tie helps produce the darting, gliding, and spiraling action anglers expect when fishing tubes. Easy to rig and built with tournament-grade components, the Tour Grade Tube Jig Head is a proven choice for anglers targeting bass in lakes, rivers, and reservoirs. Features Weight-forward design Premium 60-degree black nickel Gamakatsu round bend hook Creates an erratic, fish-triggering fall Designed for tubes and hollow-bodied swimbaits Easy internal tube rigging Tournament-grade construction 4 jig heads per pack Best Uses Tube Fishing Smallmouth Bass Fishing Largemouth Bass Fishing River Fishing Reservoir Fishing Rock Structure Fishing Hopping Tubes Dragging Tubes Hollow Body Swimbaits Why Anglers Like It The Strike King Tour Grade Tube Jig Head is popular because it produces the natural, erratic action that makes tube baits so effective. Anglers appreciate the premium Gamakatsu hook, easy rigging design, and weight-forward profile that helps tubes glide, spiral, and fall naturally around structure where big bass feed.

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  Elevate your fishing game with this high-performance Gripforce BITE! designed to mimic the natural look and movement of a live minnow. Crafted from durable and ultra-flexible TPE  material, this lure combines lifelike action with exceptional resilience, ensuring it withstands countless strikes and retrieves. Key Features: Realistic Design: Swims realistically at slow speeds Flexible TPE Material: Built from premium-grade TPE, the lure offers unmatched durability and elasticity while maintaining a soft, natural feel that fish can’t resist. Enticing Action: A paddle tail provides a smooth, natural swimming motion that mimics an injured or fleeing baitfish. Versatile Usage: Perfect for use in freshwater lakes, rivers, or ponds, whether you're casting or vertical jigging for crappie or Bass. Multiple Color Options: Available in a variety of proven, crappie-attracting colors to suit different water conditions and seasons. Reusable: The tough TPE material resists tearing, making it a cost-effective and environmentally friendly choice. Specifications: Length: 3.15" and 4" Hook Compatibility: Ideal for rigging with jig heads or weighted hooks. Whether you’re a seasoned angler or new to the sport, this Soft Minnow Swimbait is the ultimate addition to your crappie fishing arsenal. Cast it, jig it, or troll it to experience unparalleled success on your next fishing trip!

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Z-Man Micro Shad HeadZ Product Details The Z-Man® Micro Shad HeadZ™ feature a hydro-contoured, minnow-shaped jighead that's a perfect match for Z-Man Micro Finesse™ baits (not included). This Z-Man jighead boasts a light-wire, needlepoint black nickel hook, and its hybrid molded split grip and wire trailer keeper holds soft plastics secure. Spherical 3D eyes enhance visual appeal, giving hungry fish a clear target to strike. Hydro-contoured, minnow-shaped jighead Light-wire, needlepoint black nickel hook Hybrid molded split-grip and wire trailer keeper Spherical 3D eyes provide a strike target

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Yamamoto Baits Zako Swimbait Product Description Designed by Bassmaster Elite Series pro Brett Hite, the Yamamoto Baits Zako Swimbait is purpose-built to be the ultimate trailer for vibrating jigs and flipping jigs. Its deep-bodied shad profile closely imitates the baitfish that big bass target, while flanged fins and a unique accordion-style tail create subtle, lifelike movement on every retrieve. Whether you're pairing it with a bladed jig, swim jig, or using it as a standalone swimbait presentation, the Zako delivers a natural swimming action that consistently triggers strikes from largemouth, smallmouth, and spotted bass. The molded belly slit and top hook groove make rigging simple and ensure proper hook alignment for better hookups. Key Features Designed by Bassmaster Elite pro Brett Hite Ideal trailer for bladed jigs and flipping jigs Deep-bellied shad profile mimics natural forage Flanged fins create realistic swimming action Accordion-style tail provides subtle movement Molded belly slit for easy weedless rigging Top hook groove improves hook alignment Proven bass-catching design for multiple presentations Why Anglers Like It Excellent trailer for ChatterBaits, bladed jigs, and swim jigs Deep shad profile gives it a bulky, natural baitfish look Accordion-style tail creates tight, subtle action Belly slit and back groove make rigging easier Designed by Brett Hite, a proven jig and ChatterBait specialist Works well around grass, docks, laydowns, and open-water baitfish patterns

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Keitech FAT Swing Impact Swimbait 2.8" Product Description The Keitech FAT Swing Impact 2.8" is a premium paddle tail swimbait designed to deliver a lifelike swimming action at virtually any retrieve speed. Built using Keitech's exclusive two-tone injection molding process, the FAT Swing Impact combines multiple plastic densities to create superior balance, natural movement, and true baitfish realism. Its ribbed body produces subtle vibrations and increased water displacement while the strong squid scent helps trigger more strikes and encourages fish to hold on longer. Whether rigged on a swimbait head, weighted hook, umbrella rig, or used as a trailer, the FAT Swing Impact consistently produces results for largemouth, smallmouth, and spotted bass. Why Anglers Like It Extremely realistic swimming action Produces strikes at slow, medium, and fast retrieve speeds Strong squid scent increases fish retention Easy to rig thanks to the molded center rigging line Excellent for both open water and cover fishing Proven producer on jig heads, A-rigs, and ChatterBaits Consistent action straight out of the package Features Realistic swimming action at any retrieve speed Exclusive two-tone injection molding technology Superior balance and natural baitfish profile Ribbed body increases vibration and water displacement Strong squid scent attracts and holds fish Integrated center rigging line for precise hook placement Nail-weight indicators for deeper presentations Durable soft plastic construction Specifications Length: 2.8" Style: Paddle Tail Swimbait Scent: Squid Body Style: Ribbed Best Target Species: Largemouth Bass, Smallmouth Bass, Spotted Bass Package Quantity: Varies by color Best Uses Swimbait jig heads Weighted swimbait hooks Alabama rigs (A-Rigs) ChatterBait trailers Spinnerbait trailers Offshore structure fishing Schooling bass Grass edges and weed lines

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Product Description Z-Man Trout Eye Jigheads Designed by legendary inshore angler Ralph Phillips, the Z-Man Trout Eye Jighead gives predatory fish exactly what they're looking for—an easy target. Featuring an oversized, lifelike 3D eye, the Trout Eye creates a focal point that triggers aggressive strikes from speckled trout, redfish, snook, tarpon, flounder, and other inshore gamefish. Unlike standard jigheads, the Trout Eye is meticulously hand-poured and balanced to maintain a natural baitfish profile during the retrieve, making it especially effective in shallow water applications. Built around a premium Mustad UltraPoint hook, it delivers exceptional hook penetration and holding power, while the dual-barb keeper securely locks soft plastics in place for extended durability. Whether you're fishing paddle tails, jerk shads, or other soft plastics, the Trout Eye Jighead helps create a realistic presentation that consistently attracts strikes. Features Oversized, lifelike 3D eye attracts predator fish Hand-poured construction for precise balance Maintains a natural baitfish profile in shallow water Premium Mustad UltraPoint hook Double-barb keeper secures soft plastics Ideal for trout, redfish, snook, tarpon, flounder, and more Why Anglers Like It Proven inshore design developed by trout specialist Ralph Phillips Large eye gives fish a clear strike target Excellent balance improves lure action and presentation Strong Mustad hook handles powerful inshore species Holds soft plastics securely, reducing bait replacement

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