Free Shipping on Orders Over $50 • Family Owned & Operated

Lures & Baits

137 products

  • Keitech FAT Swing Impact Swimbait 3.8 inch soft paddle tail swimbait in Arkansas Shiner Keitech FAT Swing Impact Swimbait 3.8 inch soft paddle tail swimbait in Green Pumpkin

    Keitech Keitech FAT Swing Impact Swimbait - 3.8''

    ✔ Ships within 1–2 business days

    Keitech FAT Swing Impact Swimbait 3.8" Product Description The Keitech FAT Swing Impact 3.8" is a premium paddle tail swimbait designed to deliver a lifelike swimming action at virtually any retrieve speed. Built using Keitech's exclusive two-tone injection molding process, the FAT Swing Impact combines multiple plastic densities to create superior balance, natural movement, and true baitfish realism. Its ribbed body produces subtle vibrations and increased water displacement while the strong squid scent helps trigger more strikes and encourages fish to hold on longer. Whether rigged on a swimbait head, weighted hook, umbrella rig, or used as a trailer, the FAT Swing Impact consistently produces results for largemouth, smallmouth, and spotted bass. Why Anglers Like It Extremely realistic swimming action Produces strikes at slow, medium, and fast retrieve speeds Strong squid scent increases fish retention Easy to rig thanks to the molded center rigging line Excellent for both open water and cover fishing Proven producer on jig heads, A-rigs, and ChatterBaits Consistent action straight out of the package Features Realistic swimming action at any retrieve speed Exclusive two-tone injection molding technology Superior balance and natural baitfish profile Ribbed body increases vibration and water displacement Strong squid scent attracts and holds fish Integrated center rigging line for precise hook placement Nail-weight indicators for deeper presentations Durable soft plastic construction Specifications Length: 3.8" Style: Paddle Tail Swimbait Scent: Squid Body Style: Ribbed Best Target Species: Largemouth Bass, Smallmouth Bass, Spotted Bass Package Quantity: Varies by color Best Uses Swimbait jig heads Weighted swimbait hooks Alabama rigs (A-Rigs) ChatterBait trailers Spinnerbait trailers Offshore structure fishing Schooling bass Grass edges and weed lines

    ✔ Ships within 1–2 business days

    $5.75 - $7.95

  • Rapala CrushCity Customs Freeloader Rapala CrushCity Customs Freeloader

    Rapala Rapala CrushCity Customs Freeloader

    ✔ Ships within 1–2 business days

    CrushCity Freeloader Product Details Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala® CrushCity™ Customs Freeloader®. This soft-plastic bait delivers an irresistible action to tempt game fish. You can rig it a variety of ways to best match the situation – nose hook, weightless Texas rig, belly-weighted hook, or use as a soft plastic jerkbait and let it fall with a shimmy. With Smart Injection Technology®, the Rapala Freeloader offers the perfect combination of color, flake, salt, and scent for every situation. The Freeloader will make your fishing trips more fun and successful. Ideal as a trailer on spinnerbaits, jigs, and more Rigs a variety of ways Smart Injection Technology perfects color, flake, salt, and scent

    ✔ Ships within 1–2 business days

    $7.49

  • Zoom Tiny Fluke 3'' - 20pk - The Sportsman's Exchange Zoom Tiny Fluke 3'' - 20pk - The Sportsman's Exchange

    Zoom Zoom Tiny Fluke 3'' - 20pk

    ✔ Ships within 1–2 business days

    Product Details Zoom®'s Tiny Fluke® offers all the same fish-catching characteristics as the Original Fluke, in a downsized version for drop shot use. The Tiny Fluke's proven action has enticed lethargic bass to strike when nothing else even made them move. Along with its appealing action, the Tiny Fluke is wholly realistic, super-soft to the touch to ensure it produces the extra action needed to pull that reluctant money fish. Downsized version of Original Fluke Proven action Wholly realistic

    ✔ Ships within 1–2 business days

    $5.49

  • BOOYAH Pond Magic Buzzbait BOOYAH Pond Magic Buzzbait

    Booyah BOOYAH Pond Magic Buzzbait

    ✔ Ships within 1–2 business days

    BOOYAH Pond Magic Buzzbait Product Details Hidden farm ponds and remote strip mine lakes hold jumbo heavyweights that rarely see heavy fishing pressure. Shorter in size but not on moxie, the BOOYAH® Pond Magic™ Buzzbait series features hand-selected color and blade combinations that match the forage base of these smaller waters. Premium components such as a Mustad® Ultra Point™ hook and 60 strand ultra fine silicone skirt virtually guarantee that these tiny gems will reap HUGE rewards! Built for smaller waters Specialized color and blade combos 60 strand ultra fine silicone skirt Premium Mustad Ultra Point hook

    ✔ Ships within 1–2 business days

    $6.45

  • Bobby Garland SLAB DOCKT'R Bobby Garland SLAB DOCKT'R

    Bobby Garland Bobby Garland SLAB DOCKT'R

    ✔ Ships within 1–2 business days

    Bobby Garland SLAB DOCKT'R Product Details The next time you get Crappie Fever, call the Dockt'r! The Bobby Garland SLAB DOCKT'R Crappie Bait is bulked up and shaped for skipping under docks, where crappie love to hide. This large profile high performance bait has twin kicker tails to take all crappie fishing techniques to the next level. Large profile Twin kicker tails Bulked up and shaped for skipping under docks Crappie-catching colors

    ✔ Ships within 1–2 business days

    $4.95

  • Z Man MinnowZ 6pk Z Man MinnowZ 6pk

    ZMAN Z Man MinnowZ 6pk

    Available from supplier • Usually ships within 3–5 business days

    Z Man MinnowZ   Product Details Z-Man® MinnowZ are an effective universal baitfish imitator that's particularly popular as an inshore bait for redfish, trout, snook, and flounder due to its durability and action. Z-Man MinnowZ are superior for smaller swimbait-type applications, as a jig trailer, or used on an umbrella rig. Made of nick-, cut-, and tear-resistant ElaZtech®, which is 10 times stronger than traditional soft plastics. Z-Man MinnowZ have a very high fish-per-bait rating, and are naturally buoyant and nontoxic. High-action, super-durable minnow imitator Effective on redfish, trout, snook, and flounder ElaZtech material is 10x stronger than traditional soft plastic Naturally buoyant

    Available from supplier • Usually ships within 3–5 business days

    $5.95

  • Keitech FAT Swing Impact Swimbait 4.8 inch soft paddle tail swimbait in Bluegill Flash Keitech FAT Swing Impact Swimbait 4.8 inch soft paddle tail swimbait in Electric Shad

    Keitech Keitech FAT Swing Impact Swimbait - 4.8''

    ✔ Ships within 1–2 business days

    Keitech FAT Swing Impact Swimbait 4.8" Product Description The Keitech FAT Swing Impact 5.8" is a premium paddle tail swimbait designed to deliver a lifelike swimming action at virtually any retrieve speed. Built using Keitech's exclusive two-tone injection molding process, the FAT Swing Impact combines multiple plastic densities to create superior balance, natural movement, and true baitfish realism. Its ribbed body produces subtle vibrations and increased water displacement while the strong squid scent helps trigger more strikes and encourages fish to hold on longer. Whether rigged on a swimbait head, weighted hook, umbrella rig, or used as a trailer, the FAT Swing Impact consistently produces results for largemouth, smallmouth, and spotted bass. Why Anglers Like It Extremely realistic swimming action Produces strikes at slow, medium, and fast retrieve speeds Strong squid scent increases fish retention Easy to rig thanks to the molded center rigging line Excellent for both open water and cover fishing Proven producer on jig heads, A-rigs, and ChatterBaits Consistent action straight out of the package Features Realistic swimming action at any retrieve speed Exclusive two-tone injection molding technology Superior balance and natural baitfish profile Ribbed body increases vibration and water displacement Strong squid scent attracts and holds fish Integrated center rigging line for precise hook placement Nail-weight indicators for deeper presentations Durable soft plastic construction Specifications Length: 4.8" Style: Paddle Tail Swimbait Scent: Squid Body Style: Ribbed Best Target Species: Largemouth Bass, Smallmouth Bass, Spotted Bass Package Quantity: Varies by color Best Uses Swimbait jig heads Weighted swimbait hooks Alabama rigs (A-Rigs) ChatterBait trailers Spinnerbait trailers Offshore structure fishing Schooling bass Grass edges and weed lines

    ✔ Ships within 1–2 business days

    $6.50 - $8.79

  • Z-Man Trout Eye Jighead with oversized red 3D eye and Mustad UltraPoint hook for inshore fishing applications in Chartreuse Z-Man Trout Eye Jighead with oversized red 3D eye and Mustad UltraPoint hook for inshore fishing applications in Pearl

    Z-Man Z Man Trout Eye Jighead 3pk

    ✔ Ships within 1–2 business days

    Product Description Z-Man Trout Eye Jigheads Designed by legendary inshore angler Ralph Phillips, the Z-Man Trout Eye Jighead gives predatory fish exactly what they're looking for—an easy target. Featuring an oversized, lifelike 3D eye, the Trout Eye creates a focal point that triggers aggressive strikes from speckled trout, redfish, snook, tarpon, flounder, and other inshore gamefish. Unlike standard jigheads, the Trout Eye is meticulously hand-poured and balanced to maintain a natural baitfish profile during the retrieve, making it especially effective in shallow water applications. Built around a premium Mustad UltraPoint hook, it delivers exceptional hook penetration and holding power, while the dual-barb keeper securely locks soft plastics in place for extended durability. Whether you're fishing paddle tails, jerk shads, or other soft plastics, the Trout Eye Jighead helps create a realistic presentation that consistently attracts strikes. Features Oversized, lifelike 3D eye attracts predator fish Hand-poured construction for precise balance Maintains a natural baitfish profile in shallow water Premium Mustad UltraPoint hook Double-barb keeper secures soft plastics Ideal for trout, redfish, snook, tarpon, flounder, and more Why Anglers Like It Proven inshore design developed by trout specialist Ralph Phillips Large eye gives fish a clear strike target Excellent balance improves lure action and presentation Strong Mustad hook handles powerful inshore species Holds soft plastics securely, reducing bait replacement

    ✔ Ships within 1–2 business days

    $5.79

  • Sale -17% Yamamoto Zako Swimbait soft plastic bass fishing lure with deep shad profile and accordion tail on white background in Black w/ Blue Flake Yamamoto Zako Swimbait soft plastic bass fishing lure with deep shad profile and accordion tail on white background in Chartreuse/Electric Blue

    Yamamoto Yamamoto Baits Zako Swimbait

    ✔ Ships within 1–2 business days

    Yamamoto Baits Zako Swimbait Product Description Designed by Bassmaster Elite Series pro Brett Hite, the Yamamoto Baits Zako Swimbait is purpose-built to be the ultimate trailer for vibrating jigs and flipping jigs. Its deep-bodied shad profile closely imitates the baitfish that big bass target, while flanged fins and a unique accordion-style tail create subtle, lifelike movement on every retrieve. Whether you're pairing it with a bladed jig, swim jig, or using it as a standalone swimbait presentation, the Zako delivers a natural swimming action that consistently triggers strikes from largemouth, smallmouth, and spotted bass. The molded belly slit and top hook groove make rigging simple and ensure proper hook alignment for better hookups. Key Features Designed by Bassmaster Elite pro Brett Hite Ideal trailer for bladed jigs and flipping jigs Deep-bellied shad profile mimics natural forage Flanged fins create realistic swimming action Accordion-style tail provides subtle movement Molded belly slit for easy weedless rigging Top hook groove improves hook alignment Proven bass-catching design for multiple presentations Why Anglers Like It Excellent trailer for ChatterBaits, bladed jigs, and swim jigs Deep shad profile gives it a bulky, natural baitfish look Accordion-style tail creates tight, subtle action Belly slit and back groove make rigging easier Designed by Brett Hite, a proven jig and ChatterBait specialist Works well around grass, docks, laydowns, and open-water baitfish patterns

    ✔ Ships within 1–2 business days

    $4.95 - $6.75

  • Strike King Bitsy Bug Jig Strike King Bitsy Bug Jig

    Strike King Strike King Bitsy Bug Jig

    ✔ Ships within 1–2 business days

    Product Details Smallmouths love Strike King®'s Bitsy Bug® Mini Jigs! In additiion to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weedguards. Downsized design Premium silicone skirts Fiber weedguards

    ✔ Ships within 1–2 business days

    $2.19 - $3.95

  • KL Striper Rigged Worm 5.5'' KL Striper Rigged Worm 5.5''

    Kelly's Striper KL Striper Rigged Worm 5.5''

    ✔ Ships within 1–2 business days

    Bass can’t resist the winning combination of Color and Action of this 5 1/2″ worm. No peeling or fading. Each dot and strip is molded directly into the worm. Three No. 6 mustad hooks. Hand tied-hand sewn 17lb test inside leader gives full hooking and holding power! Made in eight deadly color combinations. With built-in fish catching scent “Anise Plus”™.

    ✔ Ships within 1–2 business days

    $4.95

  • Norman Speed N Jr Norman Speed N Jr

    Norman Lures Norman Speed N Jr

    ✔ Ships within 1–2 business days

    Norman Speed N Jr   A snack-sized version of the proven Speed N Crankbait, the Norman Speed N Jr. Crankbait is a superb device for navigating highly pressured or ultra-clear fisheries. Also a deadly option when your lake’s bass are focused on smaller forage, the Speed N Jr. comes in under 2-1/2 inches, yet dishes out big action with a tight wobble and aggressive pitch and roll that predators simply can’t ignore. It also houses an internal rattle that provides a unique dull thumping sound to further enhance its big bass appeal. Ready to fish right out of the package, the Norman Speed N Jr. Crankbait comes with razor sharp treble hooks for a high hook up ratio and a protective gel coating that provides increased durability so you can catch more fish while your bait maintains a fresh look. Additionally, its dependable bill that delivers the sought-after erratic hunting action is built to bang and grind into hard cover without failing. Encased in custom Norman colorways, the Norman Speed N Jr. Crankbait is sure to appeal to the full sensory array of predatory fish.

    ✔ Ships within 1–2 business days

    $8.45

Footer image

© 2026 Backwater Tackle co.

    • American Express
    • Apple Pay
    • Diners Club
    • Discover
    • Google Pay
    • Mastercard
    • PayPal
    • Shop Pay
    • Visa

    Login

    Forgot your password?

    Don't have an account yet?
    Create account