Yamamoto Senko 4" Product Details Tested and proven on California lunkers, the Yamamoto Baits Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. Yamamoto Senkos are not magic, but they're pretty darn close. Salt-impregnated Casts like a bullet Unique fall when fished weightless or wacky style

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Product Details Zoom's most popular creature bait, the Zoom® Baby Brush Hog, looks like nothing and everything, all rolled into one. This crawfish/lizard/worm hybrid features a slender body with high-action appendages which help slow the fall and create loads of vibration and appealing movement. Great for pitching, flipping, or swimming, the Zoom Baby Brush Hog is always a deadly choice for bass, no matter how it's rigged. Crawfish/lizard/worm hybrid Slender body with high-action appendages Wholly realistic, super-soft to the touch Salt-impregnated Great for pitching, flipping or swimming Year after year, Zoom Baits remain the hottest soft plastics in bass fishing. Zoom softbaits are legendary for their uncanny fish-producing ability, and rare is the tournament angler who will leave the dock without a good supply in the boat. Wholly realistic, super-soft to the touch, and salt-impregnated, Zoom softbaits have the look, the action, and the flavor needed to make fish bite down hard, and fight to hang on.

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Product Details Tri-Wing Mini Buzz King is a unique 3 blade, diamond pattern prop buzzbait with a different sound and flash. Works great on really slow retrieves. Diamond Dust head with Diamond Dust silicone skirt. Features Strike King Tri-Wing Mini Buzz King

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Strike King Pro-Model 6XD Crankbait   Product Details It's easy to see why Strike King® Pro-Model® XD series crankbaits are so popular with the pros. These extra-deep diving crankbaits feature a unique curved bill and balance that creates a steep dive angle, allowing them to dive deeper and faster than most other deep diving hardbaits. This unique bill also allows the XDs to track well when making contact with the bottom. Every lure in the XD series also features a striking finish and free-floating rattle chambers that emit varying sound frequencies to inspire big strikes.   Fast, extra-deep diving crankbaits Steep dive angle Tracks well when hitting bottom Strikingly realistic finishes Free-floating rattle chambers

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New! BOOYAH Flash Point Jerkbait Product Details Experience next-level results using forward-facing sonar with the revolutionary BOOYAH® Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Point lure makes sight fishing on electronics easy and highly accurate with the signature head blade generating an exceptional live-sonar return. The blade also produces subtle flash and visibility to give bass an aiming point on the strike for reliable hooksets. The narrow profile with broad, rounded back and belly realistically imitates a herring or shad, while the highly responsive action offers an easy target to all kinds of gamefish. Etched scales and fins, matched with intricate painting, add another layer of convincing realism to this jerkbait's lifelike appearance. This BOOYAH jerkbait dives 4' to 6' when cast and suspends at a 40° nose-down angle when paused to imitate a dying baitfish. Give your rod tip a quick snap to impart quick, highly erratic movement. You can rely on this forward-facing-sonar lure to stay at the same water-column level whether darting or resting. The Flash Point jerkbait from BOOYAH features a weight-transfer system consisting of dense tungsten beads to bring long-distance targets well within your casting range. Revolutionary forward-facing-sonar jerkbait Generates an exceptional live-sonar return Etched scales and fins with intricate painting Dives 4' to 6' and remains at the same water level Suspends at a 40° nose-down angle Quick, highly erratic movement Weight-transfer system for castability

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Booyah One Knocker Product Details The BOOYAH® One Knocker Crankbait is especially effective on highly pressured bodies of water where big bass get accustomed to seeing (and hearing) every type of lipless crankbait known to man. This noisy BOOYAH rattle bait lure has a compact, streamlined shape and features a single tungsten rattle encased in a sound-intensifying chamber—bass just HAVE to hit it! Premium hooks. Deadly on highly pressured waters Extremely noisy on the retrieve Tungsten rattle in a sound-intensifying chamber Compact, streamlined shape Premium hooks

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Product Details 8pk The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish. The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait. FEATURES 2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor Designed to perfectly pair with Half Head and Ned style jigheads The PowerBait MaxScent™ material releases a super-charged scent field proven absolutely deadly in finesse application Fantastic multi-species bait for a variety of species including Bass, Walleye, and slab size Panfish!

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BACKWATER TACKLE NOTES The Jack Hammer has become one of the top-producing chatterbaits for anglers across Kentucky, Tennessee, and the Ohio River region. We’ve had excellent success around shallow grass, laydowns, and stained water conditions where the aggressive vibration helps fish locate the bait quickly. PAIR IT WITH Zako-style trailers Spunk Shad trailers Razor Shad trailers LOCAL CONFIDENCE COLORS Green Pumpkin White Chartreuse/White BEST SEASONS Spring prespawn Fall shad bite Overcast summer mornings DESCRIPTION Designed by Elite Series pros Brett Hite and Morizo Shimizu, the Z-Man ChatterBait Jack Hammer is one of the most refined and highly anticipated vibrating jigs to ever hit the U.S. market. Featuring an exclusive low center of gravity head with a flat bottom and a super-thin yet super-strong stainless steel blade, this combination ensures the Jack Hammer starts vibrating quickly while also allowing it to hunt side-to-side like a real baitfish. Its signature head and blade combo allow it to deflect off cover very easily and also make it a great choice for skipping under docks. A channeled groove along the bottom of the head positions the blade low enough to strike the head and produce its signature “chattering” sound. The groove also prevents the blade from dropping out of the eyelet, ensuring it never stops vibrating. Premium hand-tied silicone rubber skirts in a range of proven colors provide additional lifelike action, while a Gamakatsu Heavy Wire Hook ensures an ultra-high hookup ratio. A double-wire baitkeeper holds your soft plastic trailers securely in place as well. The number one choice of renowned “Bladed Jig Master” Brett Hite, the Z-Man ChatterBait Jack Hammer is responsible for more tour-level tournament wins than any other vibrating jig on the market.

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Norman Deep Little N Crankbait Product Details Norman Lures'® amazingly productive Little N® and Deep Little N® crankbaits come in brilliant and dazzling Sunshine Gel-Coat finishes, for plenty of flash and reflection, and guaranteed never to wear off. Produces a tantalizing wiggle on its way down to the strike zone. Made in USA. Brilliant and dazzling Sunshine Gel-Coat finishes Plenty of flash and reflection Guaranteed never to wear off Produces a tantalizing wiggle

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